How Technology is Changing Retail
Retailing is undergoing a remarkable transformation brought by recent advances in technology. In this paper, we provide a deep discussion of and look ahead on how technology is changing retail, starting with a classification of technologies that impact retailing, in particular, in the COVID-19 and b...
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| Published in: | Journal of retailing Vol. 97; no. 1; pp. 13 - 27 |
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| Main Authors: | , , , , , , , , |
| Format: | Journal Article |
| Language: | English |
| Published: |
Greenwich
Elsevier Inc
01-03-2021
Elsevier Advanced Technology Publications Elsevier Limited |
| Subjects: | |
| Online Access: | Get full text |
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| Abstract | Retailing is undergoing a remarkable transformation brought by recent advances in technology. In this paper, we provide a deep discussion of and look ahead on how technology is changing retail, starting with a classification of technologies that impact retailing, in particular, in the COVID-19 and beyond world. We discuss different theoretical frameworks or lenses to better understand the role of technology in retailing. We identify and elaborate on the drivers and outcomes of technology adoption by shoppers, retailers, employees, and suppliers. We speculate on future retail scenarios and outline future research avenues on technology and retailing. We close by concluding that technology is not only reshaping retailing, but also allowing retailing to pivot in the face of new and unforeseen circumstances. |
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| AbstractList | Retailing is undergoing a remarkable transformation brought by recent advances in technology. In this paper, we provide a deep discussion of and look ahead on how technology is changing retail, starting with a classification of technologies that impact retailing, in particular, in the COVID-19 and beyond world. We discuss different theoretical frameworks or lenses to better understand the role of technology in retailing. We identify and elaborate on the drivers and outcomes of technology adoption by shoppers, retailers, employees, and suppliers. We speculate on future retail scenarios and outline future research avenues on technology and retailing. We close by concluding that technology is not only reshaping retailing, but also allowing retailing to pivot in the face of new and unforeseen circumstances. |
| Audience | Trade |
| Author | Douglass, Tom Waddoups, Rand Bull, J.S. Hennessey, John Golmohammadi, Alireza Shankar, Venkatesh Kalyanam, Kirthi Setia, Pankaj Tirunillai, Seshadri |
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| Snippet | Retailing is undergoing a remarkable transformation brought by recent advances in technology. In this paper, we provide a deep discussion of and look ahead on... |
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| SubjectTerms | Artificial intelligence Automation Brand loyalty Cloud computing Coronaviruses COVID-19 Customer Customer relationship management Disease transmission Employees Global positioning systems GPS Innovation Innovations Internet of Things Medical research Pandemics Retail stores Robotics Robots Sales Sharing economy Shopping Smart distancing Supplier Supply chains Technological change Technology Technology adoption Virtual reality |
| Title | How Technology is Changing Retail |
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