Online purchase intentions: A multi-channel store image perspective

The advantages of the bricks-and-clicks retail format in the battle for the online customer has been widely discussed but empirical research on it has been limited. We applied a multi-channel store image perspective to assess its influence on online purchase intentions. Drawing on a sample of 630 cu...

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Bibliographic Details
Published in:	Information & management Vol. 46; no. 2; pp. 77 - 82
Main Authors:	Verhagen, Tibert, van Dolen, Willemijn
Format:	Journal Article
Language:	English
Published:	Kidlington Elsevier B.V 01-03-2009 Elsevier Elsevier Sequoia S.A
Subjects:	Applied sciences Brand image Bricks-and-clicks Computer science; control theory; systems Consumer behavior Electronic commerce Exact sciences and technology Information systems. Data bases Memory organisation. Data processing Multi-channel synergy Offline store image Online purchase intention Online store image Perceptions Retail stores Software Studies Netherlands Bricks-and-clicks Online store image Offline store image Multi-channel synergy Online purchase intention Music Intention Purchases Electronic trade Multiple image
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