Gender roles portrayed in Kenyan television commercials

A content analysis of 105 TV advertisements aired on Kenya's TV networks during an eight-week period was conducted. The stereotyped nature of Kenyan commercials is consistent with findings obtained in developed countries.

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Bibliographic Details
Published in:	Sex roles Vol. 34; no. 3-4; pp. 205 - 214
Main Author:	MWANGI, M. W
Format:	Journal Article
Language:	English
Published:	New York, NY Springer 01-02-1996 Plenum Pub. Corp Springer Nature B.V
Subjects:	Advertisements Advertising Biological and medical sciences Content analysis Fundamental and applied biological sciences. Psychology Gender roles Kenya Mass Media Images Portrayal Psychology. Psychoanalysis. Psychiatry Psychology. Psychophysiology Sex Roles Social psychology Social research Social role. Sex role Stereotypes Television Television advertising Television programmes Kenya Africa Social environment Human Crosscultural study Sex role Television Cultural environment Mass media Advertising Content analysis
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Description
Summary:	A content analysis of 105 TV advertisements aired on Kenya's TV networks during an eight-week period was conducted. The stereotyped nature of Kenyan commercials is consistent with findings obtained in developed countries.
Bibliography:	ObjectType-Article-1 SourceType-Scholarly Journals-1 ObjectType-Feature-2 content type line 23
ISSN:	0360-0025 1573-2762
DOI:	10.1007/BF01544296