Evaluating museum visitor experiences based on user-generated travel photos

This research introduces online travel photos published on social media platforms as a complementary data resource to examine the behavior and experience of museum visitors. The practical value of online travel photos is demonstrated through a case study of popular Hong Kong museums, particularly by...

Full description

Saved in:

Bibliographic Details
Published in:	Journal of travel & tourism marketing Vol. 35; no. 4; pp. 493 - 506
Main Authors:	Vu, Huy Quan, Luo, Jian Ming, Ye, Ben Haobin, Li, Gang, Law, Rob
Format:	Journal Article
Language:	English
Published:	Binghamton Taylor & Francis LLC 04-05-2018
Subjects:	Case studies Museums Hong Kong China China
Online Access:	Get full text
Tags:	Add Tag No Tags, Be the first to tag this record!

Description
Summary:	This research introduces online travel photos published on social media platforms as a complementary data resource to examine the behavior and experience of museum visitors. The practical value of online travel photos is demonstrated through a case study of popular Hong Kong museums, particularly by using the photo content and metadata available from the Flickr platform. The proposed approach is a generic method for understanding museum visitor behavior and preferences, and supports museum practitioners in developing improved products for visitors. The case study findings are particularly beneficial for tourism managers, especially those in Hong Kong, in promoting and attracting tourists to visit local museums.
ISSN:	1054-8408 1540-7306
DOI:	10.1080/10548408.2017.1363684