Social Media and SMEs’ Performance in Developing Countries: Effects of Technological-Organizational-Environmental Factors on the Adoption of Social Media

Increasing globalization and rapid digitization across industries have led to greater international competition. Furthermore, the emergence of new innovation has created both challenges and opportunities for small and medium-sized enterprises (SMEs). SMEs have recently been attracted to social media...

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Bibliographic Details

Published in:	SAGE open Vol. 12; no. 2
Main Authors:	Qalati, Sikandar Ali, Ostic, Dragana, Sulaiman, Mohammad Ali Bait Ali, Gopang, Aamir Ali, Khan, Asadullah
Format:	Journal Article
Language:	English
Published:	Los Angeles, CA SAGE Publications 01-04-2022 SAGE PUBLICATIONS, INC SAGE Publishing
Subjects:	Developing countries LDCs Small & medium sized enterprises-SME Social networks TOE framework social media adoption SME performance developing countries
Online Access:	Get full text
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