Influences of ‘appscape’ on mobile app adoption and m-loyalty

Influences of ‘appscape’ on mobile app adoption and m-loyalty

Influence of visual aesthetics in product design, service environments and websites are well explored but increasing usage of mobile interfaces and the different use context demand investigation of influence of visual aesthetics of mobile app interfaces – ‘appscapes’ on mobile app adoption and m-loy...

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Published in:Journal of retailing and consumer services Vol. 45; pp. 132 - 141
Main Authors: Kumar, Deepak S., Purani, Keyoor, Viswanathan, Shyam A.
Format: Journal Article
Language:English
Published: Elsevier Ltd 01-11-2018
Subjects:
Appscapes
Kaplan's information processing model
m-commerce
m-loyalty
Visual aesthetics
Visual aesthetics
Appscapes
Kaplan's information processing model
m-loyalty
m-commerce
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Abstract Influence of visual aesthetics in product design, service environments and websites are well explored but increasing usage of mobile interfaces and the different use context demand investigation of influence of visual aesthetics of mobile app interfaces – ‘appscapes’ on mobile app adoption and m-loyalty. In this study, the conceptual model is developed by applying Kaplan's information processing model from environmental psychology and integrating it into the Technology Acceptance Model, thereby linking visual aesthetics of mobile apps to m-loyalty. The responses (n = 308) are collected using field experiments using four existing apps as stimuli. Results of PLS structural equation modelling reveal positive linkages between holistic visual aesthetic dimensions and outcomes of m-loyalty. Theoretical and managerial implications are discussed.
AbstractList Influence of visual aesthetics in product design, service environments and websites are well explored but increasing usage of mobile interfaces and the different use context demand investigation of influence of visual aesthetics of mobile app interfaces – ‘appscapes’ on mobile app adoption and m-loyalty. In this study, the conceptual model is developed by applying Kaplan's information processing model from environmental psychology and integrating it into the Technology Acceptance Model, thereby linking visual aesthetics of mobile apps to m-loyalty. The responses (n = 308) are collected using field experiments using four existing apps as stimuli. Results of PLS structural equation modelling reveal positive linkages between holistic visual aesthetic dimensions and outcomes of m-loyalty. Theoretical and managerial implications are discussed.
Author Viswanathan, Shyam A.
Purani, Keyoor
Kumar, Deepak S.
Author_xml – sequence: 1
  givenname: Deepak S.
  surname: Kumar
  fullname: Kumar, Deepak S.
  email: sk_deepak@cb.amrita.edu
  organization: Amrita School of Business, Amrita Vishwa Vidyapeetham (deemed to be University), Coimbatore 641112, India
– sequence: 2
  givenname: Keyoor
  surname: Purani
  fullname: Purani, Keyoor
  email: kpurani@iimk.ac.in
  organization: Indian Institute of Management Kozhikode, Kozhikode 673570, India
– sequence: 3
  givenname: Shyam A.
  surname: Viswanathan
  fullname: Viswanathan, Shyam A.
  email: av_shyam@cb.amrita.edu
  organization: Amrita School of Business, Amrita Vishwa Vidyapeetham (deemed to be University), Coimbatore 641112, India
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Appscapes
Kaplan's information processing model
m-loyalty
m-commerce
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Snippet Influence of visual aesthetics in product design, service environments and websites are well explored but increasing usage of mobile interfaces and the...
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SubjectTerms Appscapes
Kaplan's information processing model
m-commerce
m-loyalty
Visual aesthetics
Title Influences of ‘appscape’ on mobile app adoption and m-loyalty
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