CIGARETTE ADVERTISING IN MAGAZINES FOR LATINAS, WHITE WOMEN, AND MEN, 1998–2002: A PRELIMINARY INVESTIGATION

• Published in: Journal of community health Vol. 30; no. 2; pp. 141 - 151
• Main Authors: Fernandez, Senaida, Hickman, Norval, Klonoff, Elizabeth A., Landrine, Hope, Kashima, Kennon, Parekh, Bina, Brouillard, Catherine R., Zolezzi, Michelle, Jensen, Jennifer A., Weslowski, Zorahna
• Format: Journal Article
• Language: English
• Published: Netherlands Springer Science + Business Media, Inc 01-04-2005; Springer Nature B.V
• Subjects: Advertising; Advertising - statistics & numerical data; Black or African American; Black People; Captions; Cigarettes; Doctoral Programs; Ethnic Groups; Female; Females; Hispanic or Latino; Humans; Male; Males; Minority & ethnic groups; Periodicals; Periodicals as Topic - classification; Preferences; Resistance (Psychology); Sex Factors; Smoking; Tobacco Industry; United States; White People; Whites; Women; United States
• ISSN: 0094-5145; 1573-3610
• DOI: 10.1007/s10900-004-1097-5

Cigarette ads in popular magazines play a role in smoking and in brand preferences among women and men, but few studies have analyzed ads directed at women vs men, and no study has examined ads directed at women of different ethnic groups. Hence, we examined cigarette ads in popular magazines for White women, Latinas, and men 1998 through 2002 for the first time. Significant differences in the number of cigarette ads by magazine audience were found, along with significant differences in the type and brands of cigarettes advertised to each group. These preliminary findings suggest that the tobacco industry may target women in a manner that differs from its targeting of men, and may target Latinas in a manner that it does not target White women. Results are discussed in terms of the need for further research on tobacco ads directed at women.