Supply chain management - back to the future?

• Published in: International journal of physical distribution & logistics management Vol. 36; no. 8; pp. 643 - 659
• Main Authors: Gripsrud, Geir, Jahre, Marianne, Persson, Gøran
• Format: Journal Article
• Language: English
• Published: Bradford Emerald Group Publishing Limited 01-09-2006
• Subjects: Channel flow; Competition; Competitive advantage; Costs; Customer services; Distribution; Distribution channels; Dynamics; History; Logistics; Logistics data processing; Marketing; Operations research; Statistical analysis; Studies; Suppliers; Supply chain management; Supply chain management; History; Channel flow; Dynamics; Logistics data processing; Distribution
• ISSN: 0960-0035; 1758-664X
• DOI: 10.1108/09600030610702907

Purpose - Distribution arrangements are becoming increasingly complex and dynamic in business as well as in consumer markets. The purpose of the present paper is to explore and discuss the theoretical frameworks available to interpret these distribution arrangements, to uncover how they are interrelated and to suggest extensions.Design methodology approach - A survey of extant research is undertaken, starting with the literature on supply chain management (SCM). It turns out that prior to the launch of the SCM concept in the early 1980s, two separate research streams coexisted which both pertain to aspects of distribution. These two research streams are described and traced back to a common root.Findings - It is suggested that SCM may be regarded as an attempt to unite the two separate research streams known as business logistics and marketing channels, respectively. These two approaches have focused on different aspects of distribution arrangements, but both are preoccupied with managerial challenges faced by individual companies. The managerial focus is also very clear in SCM. The paper traces the common roots of all of these approaches to the marketing discipline in the first half of the twentieth century and suggests that this constitutes a basis for the future development.Originality value - The contribution of the paper is twofold: first the overview of the different streams of literature dealing with distribution arrangements and how they are interrelated has not been spelled out so clearly before. Second, the discussions undertaken suggest that future research would benefit from going "back to the future" in the sense that one can learn from frameworks developed for the purpose of understanding the supply system as a whole, the role of the individual participants in that system, and the underlying economics of such a system.