Electronic Commerce Customer Relationship Management: An Assessment of Research

The status and maturity of electronic commerce customer relationship management (ECCRM), an emerging subfield of management information systems (MIS), are investigated through an exhaustive literature review of 369 articles, from the first published article in 1984 through conference papers given in...

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Bibliographic Details

Published in:	International journal of electronic commerce Vol. 6; no. 2; pp. 61 - 113
Main Authors:	Romano Jr, Nicholas C., Fjermestad, Jerry
Format:	Journal Article
Language:	English
Published:	Routledge 01-12-2001 M. E. Sharpe, Inc
Subjects:	Customers Electronic commerce Electronic Commerce Customer Relationship Management (ECCRM) ELECTRONIC COMMERCE CUSTOMER RELATIONSHIP MANAGEMENT EPISTEMOLOGY IN MIS RESEARCH INTROSPECTIVE STUDY MIS JOURNALS AND CONFERENCES Information management Information storage and retrieval systems Information technology International conferences Internet Marketing Research methods
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