Attention to Fairness versus Profits: The Determinants of Satisficing Pricing

We investigate determinants of the competitive behaviour of satisficing, non‐profit‐maximizing pricing. Taking a behavioural approach, we argue that pricing decisions are motivated by fairness objectives as well as the desire to achieve economic objectives. We draw from the attention‐based view to b...

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Bibliographic Details

Published in:	Journal of management studies Vol. 54; no. 5; pp. 583 - 612
Main Authors:	McCann, Brian T., Shinkle, George A.
Format:	Journal Article
Language:	English
Published:	Oxford Blackwell Publishing Ltd 01-07-2017
Subjects:	Attention attention‐based view Behavior competitive strategy Customers Economic models fairness Nonprofit organizations Prices pricing Pricing policies Profits satisficing
Online Access:	Get full text
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