Is Social Media Use Socially Enhancing or Compensating?

Is Social Media Use Socially Enhancing or Compensating?

Who benefits more from the use of social media—those who are already socialable and have a wide network of friends or those who do not and so seek to make up for their deficiency by going online? The social enhancement hypothesis says that extroverts benefit more through being able to enlarge their...

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Bibliographic Details
Published in:Journal of creative communications Vol. 15; no. 3; pp. 269 - 288
Main Authors: Gadekar, Rahul, Ang, Peng Hwa
Format: Journal Article
Language:English
Published: New Delhi, India SAGE Publications 01-11-2020
SAGE PUBLICATIONS, INC
Subjects:
Communication
Compensation
Friendship
Hypotheses
Mass media
Social media
Social networks
User behavior
social enhancement hypothesis
Facebook
Social media
social compensation hypothesis
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Summary:Who benefits more from the use of social media—those who are already socialable and have a wide network of friends or those who do not and so seek to make up for their deficiency by going online? The social enhancement hypothesis says that extroverts benefit more through being able to enlarge their network of friends online more than introverts. The social compensation hypothesis, on the other hand, argues that social media use benefits introverts more; shy users who avoid face-to-face communication can communicate freely online. MANOVA analysis of the survey of 1,392 college students in a western state of India who are Facebook users found evidence predominantly for the social enhancement hypothesis.
ISSN:0973-2586
0973-2594
DOI:10.1177/0973258620943705