Who is Influencer and How to Choose the Right One to Improve Brand Reputation?

The aim of the paper is to provide insight on the emerging community of influencers, which is largely driven by the high impact of social media, has significant power over the perception of brands and companies. These new capabilities require communications professionals who strive for continuous co...

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Bibliographic Details

Published in:	Managing global transitions Vol. 17; no. 2; pp. 149 - 162
Main Authors:	Josef Vodak, Lucia Cakanova, Miroslav Pekar, Martin Novysedlak
Format:	Journal Article
Language:	English
Published:	University of Primorska 01-07-2019
Subjects:	brand reputation categorization of influencers influencer selection of influencer
Online Access:	Get full text
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