Protecting Privacy Online: Is Self-Regulation Working?
The author assesses the extent to which 361 consumer-oriented commercial Web sites post disclosures that describe their information practices and whether these disclosures reflect fair information practices. Although approximately 67% of the sites sampled post a privacy disclosure, only 14% of these...
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| Published in: | Journal of public policy & marketing Vol. 19; no. 1; pp. 20 - 26 |
|---|---|
| Main Author: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
Chicago
American Marketing Association
01-04-2000
SAGE PUBLICATIONS, INC |
| Subjects: | |
| Online Access: | Get full text |
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| Abstract | The author assesses the extent to which 361 consumer-oriented commercial Web sites post disclosures that describe their information practices and whether these disclosures reflect fair information practices. Although approximately 67% of the sites sampled post a privacy disclosure, only 14% of these disclosures constitute a comprehensive privacy policy. The study was initiated by the private sector as a progress report to the Federal Trade Commission (FTC) and is one in a series of efforts designed to assess whether consumer privacy can be protected through industry self-regulation or whether legislation is required. Although the FTC does not recommend legislation at this time, the study suggests that an effective self-regulatory regime for consumer privacy online has yet to emerge. |
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| AbstractList | The author assesses the extent to which 361 consumer-oriented commercial Web sites post disclosures that describe their information practices and whether these disclosures reflect fair information practices. Although approximately 67% of the sites sampled post a privacy disclosure, only 14% of these disclosures constitute a comprehensive privacy policy. The study was initiated by the private sector as a progress report to the Federal Trade Commission (FTC) and is one in a series of efforts designed to assess whether consumer privacy can be protected through industry self-regulation or whether legislation is required. Although the FTC does not recommend legislation at this time, the study suggests that an effective self-regulatory regime for consumer privacy online has yet to emerge. This paper assesses the extent to which 361 consumer-oriented commercial Web sites post disclosures that describe their information practices and whether these disclosures reflect fair information practices. Although approximately 67% of the sites sampled post a privacy disclosure, only 14% of these disclosures constitute a comprehensive privacy policy. Although the FTC does not recommend legislation at this time, the study suggests that an effective self regulatory regime for consumer privacy online has yet to emerge. |
| Author | Culnan, Mary J. |
| Author_xml | – sequence: 1 givenname: Mary J. surname: Culnan fullname: Culnan, Mary J. |
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| Cites_doi | 10.5465/amr.1998.926620 10.1111/j.1540-4560.1977.tb01880.x 10.1002/(SICI)1520-6653(199924)13:1<5::AID-DIR2>3.0.CO;2-9 10.1086/228791 10.1177/074391569101200206 10.1287/orsc.10.1.104 |
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| References_xml | – ident: bibr17-jppm.19.1.20.16944 doi: 10.5465/amr.1998.926620 – ident: bibr3-jppm.19.1.20.16944 – start-page: 97 volume-title: Annual Review of Sociology year: 1989 ident: bibr1-jppm.19.1.20.16944 contributor: fullname: Bradrach Jeffrey L. – ident: bibr12-jppm.19.1.20.16944 – ident: bibr16-jppm.19.1.20.16944 doi: 10.1111/j.1540-4560.1977.tb01880.x – ident: bibr19-jppm.19.1.20.16944 doi: 10.1002/(SICI)1520-6653(199924)13:1<5::AID-DIR2>3.0.CO;2-9 – ident: bibr24-jppm.19.1.20.16944 doi: 10.1086/228791 – ident: bibr6-jppm.19.1.20.16944 – ident: bibr11-jppm.19.1.20.16944 – ident: bibr20-jppm.19.1.20.16944 doi: 10.1177/074391569101200206 – volume-title: Commerce, Communication and Privacy Online: A National Survey of Computer Users. year: 1997 ident: bibr22-jppm.19.1.20.16944 contributor: fullname: Privacy and American Business – ident: bibr5-jppm.19.1.20.16944 – ident: bibr10-jppm.19.1.20.16944 – ident: bibr9-jppm.19.1.20.16944 – volume-title: E-Business Technology Forecast. year: 1999 ident: bibr21-jppm.19.1.20.16944 contributor: fullname: PricewaterhouseCoopers – ident: bibr14-jppm.19.1.20.16944 – ident: bibr2-jppm.19.1.20.16944 – volume-title: Market Signaling: Informational Transfer in Hiring and Related Screening Processes. year: 1974 ident: bibr25-jppm.19.1.20.16944 contributor: fullname: Spence A. Michael – start-page: 3 volume-title: Privacy and Self-Regulation in the Information Age. year: 1997 ident: bibr26-jppm.19.1.20.16944 contributor: fullname: Swire Peter P. – volume-title: Privacy and Freedom. year: 1967 ident: bibr27-jppm.19.1.20.16944 contributor: fullname: Westin Alan F. – ident: bibr4-jppm.19.1.20.16944 – volume-title: Legislating Privacy. year: 1995 ident: bibr23-jppm.19.1.20.16944 contributor: fullname: Regan Priscilla M. – ident: bibr8-jppm.19.1.20.16944 – ident: bibr13-jppm.19.1.20.16944 – start-page: 98 year: 1998 ident: bibr15-jppm.19.1.20.16944 publication-title: BusinessWeek contributor: fullname: Green Heather – ident: bibr18-jppm.19.1.20.16944 – ident: bibr7-jppm.19.1.20.16944 doi: 10.1287/orsc.10.1.104 |
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| SubjectTerms | Computer privacy Consumer goods industries Consumer information Consumer protection Consumer protection regulation Consumers Customer relationship management Demography Disclosure Electronic commerce Enforcement Industrial regulation Internet Legislation Marketing Personal information Privacy Progress reports Public opinion surveys Public policy Self regulation Studies URLs Websites |
| Title | Protecting Privacy Online: Is Self-Regulation Working? |
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