The Internationalization Process of Online SMEs in the U.K., U.S. and Australia

The Internationalization Process of Online SMEs in the U.K., U.S. and Australia

Starting from a modified version of the Cavusgil and Zou (1994) theoretical framework, in which the level of internationalization of online Small and Medium Enterprises (SMEs) is considered as an aggregated indicator of the export marketing strategy and a measurement of export performance, this pape...

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Bibliographic Details
Published in:Journal of Asia-Pacific business Vol. 9; no. 1; pp. 55 - 81
Main Authors: Gurău, Călin, Merdji, Mohamed
Format: Journal Article
Language:English
Published: Taylor & Francis Group 21-04-2008
Subjects:
Internationalization
online exporters
SMEs
Online Access:Get full text
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Summary:Starting from a modified version of the Cavusgil and Zou (1994) theoretical framework, in which the level of internationalization of online Small and Medium Enterprises (SMEs) is considered as an aggregated indicator of the export marketing strategy and a measurement of export performance, this paper investigates the influence of a series of internal and external factors on the internationalization of online SMEs. It expands the empirical framework used by Luo et al. (2005) in an attempt to explain the internationalization of online SMEs by integrating both organizational and market factors, thus improving the explanatory power of internationalization models, and enhancing their applicability for professionals.
ISSN:1059-9231
1528-6940
DOI:10.1080/10599230801971267