Reply to McGann and Highland

The Comment by McGann and Highland is useful in that it serves to further emphasize the exploratory nature of Maynes and Geistfeld [2] and Geistfeld [1]. However, several of the points made by McGann and Highland are either a result of misinterpretation of the articles or focus on areas in which leg...

Full description

Saved in:

Bibliographic Details
Published in:	The Journal of consumer affairs Vol. 11; no. 2; pp. 137 - 138
Main Author:	GEISTFELD, LOREN V.
Format:	Journal Article
Language:	English
Published:	Oxford, UK Blackwell Publishing Ltd 01-12-1977 THE UNIVERSITY OF WISCONSIN PRESS University of Wisconsin Press
Subjects:	Economic models Equity Highlands Life insurance Modeling Net worth VIEWPOINTS, RESEARCH NOTES AND COMMUNICATIONS
Online Access:	Get full text
Tags:	Add Tag No Tags, Be the first to tag this record!

Description
Summary:	The Comment by McGann and Highland is useful in that it serves to further emphasize the exploratory nature of Maynes and Geistfeld [2] and Geistfeld [1]. However, several of the points made by McGann and Highland are either a result of misinterpretation of the articles or focus on areas in which legitimate philosophical or methodological differences may exist. The most important areas of contention have been selected for reply.
Bibliography:	ark:/67375/WNG-2GGT78K9-0 ArticleID:JOCA137 istex:F7B37996302D23F969D8D0B8C71BBD2DA9F19376
ISSN:	0022-0078 1745-6606
DOI:	10.1111/j.1745-6606.1977.tb00627.x