Product development in UK retail banking Developing a market‐oriented approach in a rapidly changing regulatory environment

Purpose - The paper examines how product innovation in the UK banking industry has been affected and is likely to be affected by changes in regulation and in government policy. It considers the issues faced by banks in pursuing a market-oriented approach in this environment. Design/methodology/appro...

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Bibliographic Details
Published in:International journal of bank marketing Vol. 23; no. 1; pp. 90 - 106
Main Authors: Slattery, David J, Nellis, Joseph G
Format: Journal Article
Language:English
Published: Bradford Emerald Group Publishing Limited 01-01-2005
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