Product development in UK retail banking Developing a market‐oriented approach in a rapidly changing regulatory environment
Purpose - The paper examines how product innovation in the UK banking industry has been affected and is likely to be affected by changes in regulation and in government policy. It considers the issues faced by banks in pursuing a market-oriented approach in this environment. Design/methodology/appro...
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Published in: | International journal of bank marketing Vol. 23; no. 1; pp. 90 - 106 |
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Main Authors: | , |
Format: | Journal Article |
Language: | English |
Published: |
Bradford
Emerald Group Publishing Limited
01-01-2005
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Subjects: | |
Online Access: | Get full text |
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