How Tesla’s management innovations operationalize its “Deep Purpose” to save the planet

Purpose Instead of merely adding a socially popular mission to its existing business goals, Tesla’s CEO Elon Musk has innovated its operations by working backwards from its mission of saving the planet by making and selling a vast number of electric cars in order to help remove a principal cause of...

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Bibliographic Details

Published in:	Strategy & leadership Vol. 51; no. 5; pp. 3 - 10
Main Author:	Denning, Stephen
Format:	Journal Article
Language:	English
Published:	Chicago Emerald Publishing Limited 21-08-2023 Emerald Group Publishing Limited
Subjects:	Algorithms Automobiles Electric vehicles Innovations Modularity Musk, Elon Shareholder meetings Technological change Design modularity Tesla Elon Musk Electric cars and trucks Deep purpose Accelerating innovation
Online Access:	Get full text
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