IQM of a tourism destination as a tool of competitiveness

As the example above shows, the tourists’ satisfaction level from staying at destination depends not only on their experience on specific tourist services, but also or more intangible factors, for example hospitality, safety and security, and cleanliness. The success of a destination is therefore a...

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Bibliographic Details

Published in:	Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis Vol. 59; no. 2; pp. 407 - 412
Main Author:	Ida Vajčnerová
Format:	Journal Article
Language:	English
Published:	Mendel University Press 2011
Subjects:	Integrated quality management (IMQ) Qualitest tourism destination
Online Access:	Get full text
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