A method for building new marketing channels The case of “door‐to‐door” in dairy products

Purpose - The aim is to describe the analysis conducted by a leading company in the dairy (yogurt and fermented milk) sector in Brazil regarding the decision to implement a door-to-door distribution channel, in which one of the authors was involved. Design/methodology/approach - A brief overview of...

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Bibliographic Details

Published in:	Direct marketing : an international journal Vol. 2; no. 3; pp. 174 - 185
Main Authors:	Consoli, Matheus Alberto, Neves, Marcos Fava
Format:	Journal Article
Language:	English
Published:	01-01-2008
Subjects:	Brazil Channels Decision analysis Decision making Decision theory Marketing Markets Milk
Online Access:	Get full text
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