Innovations as Art: Using the Childhood Magic of Play-Doh™ to Craft Entrepreneurial Ideas

Once assumed the sole province of musicians and artists, creativity classes abound in business schools as a critical component of entrepreneurship curricula. The exercises explained in this article, designed for a creativity or entrepreneurship class, but equally applicable for strategic management...

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Bibliographic Details

Published in:	Management teaching review
Main Authors:	Brazeal, Deborah V., Krueger, Norris, Van Esch, Chantal
Format:	Journal Article
Language:	English
Published:	Los Angeles, CA SAGE Publications 08-07-2023
Subjects:	creativity entrepreneurship flow innovation zeitgeist innovation zeitgeist entrepreneurship creativity flow
Online Access:	Get full text
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