Innovations as Art: Using the Childhood Magic of Play-Doh™ to Craft Entrepreneurial Ideas
Once assumed the sole province of musicians and artists, creativity classes abound in business schools as a critical component of entrepreneurship curricula. The exercises explained in this article, designed for a creativity or entrepreneurship class, but equally applicable for strategic management...
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| Published in: | Management teaching review |
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| Format: | Journal Article |
| Language: | English |
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Los Angeles, CA
SAGE Publications
08-07-2023
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| Abstract | Once assumed the sole province of musicians and artists, creativity classes abound in business schools as a critical component of entrepreneurship curricula. The exercises explained in this article, designed for a creativity or entrepreneurship class, but equally applicable for strategic management or even engineering classes, address the ubiquitous question of how to recognize and stimulate potentially lucrative ideas. Two exercises are sequentially paired to help students first identify business opportunities and then imaginatively craft potentially feasible business ideas. The Zeitgeist Exercise allows students to brainstorm business trends and radical innovations using PESTEL, then list or draw their observations on an expansive whiteboard, thereby capturing the intellectual climate of our times. The tactile nature of Play-Doh™ Exercise encourages students to playfully explore solutions to opportunities identified in the first exercise. Students may mold trademarks or artifacts that symbolize their innovation or the innovation itself. |
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| AbstractList | Once assumed the sole province of musicians and artists, creativity classes abound in business schools as a critical component of entrepreneurship curricula. The exercises explained in this article, designed for a creativity or entrepreneurship class, but equally applicable for strategic management or even engineering classes, address the ubiquitous question of how to recognize and stimulate potentially lucrative ideas. Two exercises are sequentially paired to help students first identify business opportunities and then imaginatively craft potentially feasible business ideas. The Zeitgeist Exercise allows students to brainstorm business trends and radical innovations using PESTEL, then list or draw their observations on an expansive whiteboard, thereby capturing the intellectual climate of our times. The tactile nature of Play-Doh™ Exercise encourages students to playfully explore solutions to opportunities identified in the first exercise. Students may mold trademarks or artifacts that symbolize their innovation or the innovation itself. Once assumed the sole province of musicians and artists, creativity classes abound in business schools as a critical component of entrepreneurship curricula. The exercises explained in this article, designed for a creativity or entrepreneurship class, but equally applicable for strategic management or even engineering classes, address the ubiquitous question of how to recognize and stimulate potentially lucrative ideas. Two exercises are sequentially paired to help students first identify business opportunities and then imaginatively craft potentially feasible business ideas. The Zeitgeist Exercise allows students to brainstorm business trends and radical innovations using PESTEL, then list or draw their observations on an expansive whiteboard, thereby capturing the intellectual climate of our times. The tactile nature of Play-Doh™ Exercise encourages students to playfully explore solutions to opportunities identified in the first exercise. Students may mold trademarks or artifacts that symbolize their innovation or the innovation itself. Once assumed the sole province of musicians and artists, creativity classes abound in business schools as a critical component of entrepreneurship curricula. The exercises explained in this article, designed for a creativity or entrepreneurship class, but equally applicable for strategic management or even engineering classes, address the ubiquitous question of how to recognize and stimulate potentially lucrative ideas. Two exercises are sequentially paired to help students first identify business opportunities and then imaginatively craft potentially feasible business ideas. The Zeitgeist Exercise allows students to brainstorm business trends and radical innovations using PESTEL, then list or draw their observations on an expansive whiteboard, thereby capturing the intellectual climate of our times. The tactile nature of Play-Doh ™ Exercise encourages students to playfully explore solutions to opportunities identified in the first exercise. Students may mold trademarks or artifacts that symbolize their innovation or the innovation itself. |
| Author | Brazeal, Deborah V. Van Esch, Chantal Krueger, Norris |
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| References | Campbell 1960; 67 Amabile, Conti, Coon, Lazenby, Herron 1996; 39 Brazeal, Herbert 1999; 23 Mouchard 2023 bibr13-23792981231185712 bibr7-23792981231185712 bibr10-23792981231185712 Mouchard A. (bibr12-23792981231185712) 2023 Willems H. (bibr16-23792981231185712) 2016 Hogarth R. (bibr9-23792981231185712) 1987 bibr14-23792981231185712 bibr4-23792981231185712 Csikszentmihalyi M. (bibr6-23792981231185712) 1990 bibr11-23792981231185712 Amabile T. M. (bibr2-23792981231185712) 1988; 10 bibr15-23792981231185712 bibr8-23792981231185712 bibr3-23792981231185712 Aguilar F. (bibr1-23792981231185712) 1967 bibr5-23792981231185712 |
| References_xml | – volume: 67 start-page: 380 year: 1960 end-page: 400 article-title: Blind variation and selective retention in creative thought as in other knowledge processes publication-title: Psychological Review contributor: fullname: Campbell – volume: 39 start-page: 1154 issue: 5 year: 1996 end-page: 1184 article-title: Assessing the work environment for creativity publication-title: Academy of Management Journal contributor: fullname: Herron – year: 2023 article-title: Older consumers are future of tech publication-title: Wall Street Journal contributor: fullname: Mouchard – volume: 23 start-page: 18 year: 1999 end-page: 38 article-title: The genesis of entrepreneurship publication-title: Entrepreneurship: Theory and Practice contributor: fullname: Herbert – volume-title: Scanning the business environment year: 1967 ident: bibr1-23792981231185712 contributor: fullname: Aguilar F. – ident: bibr5-23792981231185712 doi: 10.1037/h0040373 – ident: bibr8-23792981231185712 doi: 10.1108/14715200280001469 – ident: bibr3-23792981231185712 doi: 10.2307/256995 – year: 2023 ident: bibr12-23792981231185712 publication-title: Wall Street Journal contributor: fullname: Mouchard A. – ident: bibr11-23792981231185712 doi: 10.5465/amr.2006.19379628 – volume-title: Judgment and choice year: 1987 ident: bibr9-23792981231185712 contributor: fullname: Hogarth R. – ident: bibr10-23792981231185712 doi: 10.1108/S1074-7540(2011)0000013014 – ident: bibr15-23792981231185712 doi: 10.1016/j.plrev.2010.02.002 – ident: bibr4-23792981231185712 doi: 10.1177/104225879902300303 – ident: bibr14-23792981231185712 – volume-title: Draw your big idea: The ultimate creativity tool for turning thoughts into action and dreams into reality year: 2016 ident: bibr16-23792981231185712 contributor: fullname: Willems H. – ident: bibr13-23792981231185712 doi: 10.1177/0049124120926206 – volume-title: Flow: The psychology of optimal experience year: 1990 ident: bibr6-23792981231185712 contributor: fullname: Csikszentmihalyi M. – volume: 10 start-page: 123 volume-title: Research in organisational behavior year: 1988 ident: bibr2-23792981231185712 contributor: fullname: Amabile T. M. – ident: bibr7-23792981231185712 doi: 10.1016/j.technovation.2018.11.004 |
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| Title | Innovations as Art: Using the Childhood Magic of Play-Doh™ to Craft Entrepreneurial Ideas |
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