Plant trials and evaluations: communicating results to consumers

Home gardening consumers want new and improved ornamental plants for their landscape. One of the focus areas for ornamental horticulture over the years has been the development of new plant cultivars. New plants spark interest among retailers, landscapers, and especially consumers and provide divers...

Full description

Saved in:

Bibliographic Details
Published in:	Acta horticulturae no. 1055; pp. 437 - 440
Main Author:	Owings, Allen
Format:	Journal Article
Language:	English
Published:	International Society for Horticultural Science 01-01-2014
Subjects:	business enterprises consumers (people) cultivars gardens growers home gardening landscapes ornamental horticulture ornamental plants
Online Access:	Get full text
Tags:	Add Tag No Tags, Be the first to tag this record!

Description
Summary:	Home gardening consumers want new and improved ornamental plants for their landscape. One of the focus areas for ornamental horticulture over the years has been the development of new plant cultivars. New plants spark interest among retailers, landscapers, and especially consumers and provide diversity in the landscape. One of the challenges of trial gardens, plant companies introducing plants, retailers, nursery growers, and others, is developing innovative ways of providing a way to effectively communicate results showing “real world” production and landscape performance of these new cultivars to their customers and the gardening public.
Bibliography:	http://www.actahort.org/books/1055/1055_92.htm
ISSN:	0567-7572 2406-6168
DOI:	10.17660/ActaHortic.2014.1055.92