THE STRATEGY MAP AND ITS BALANCED SCORECARD

Most executives are effective at formulating their strategy. Their frustration is with having their managers and employee teams implement their strategy. Evidence of executives failing to successfully execute their strategy is an increase in job terminations of CEOs. Boards of directors, no longer a...

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Bibliographic Details
Published in:EDPACS Vol. 61; no. 3; pp. 1 - 16
Main Author: Cokins, Gary
Format: Journal Article
Language:English
Published: Taylor & Francis 03-03-2020
Online Access:Get full text
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