Bridging the digital divide: Consumer engagement with transportation payment apps in emerging economies

The digital divide remains a formidable challenge in emerging economies, highlighting disparities in technology access and utilisation. This study explores consumer engagement with mobile payment applications for transportation in Lagos, Nigeria, a critical context where these disparities manifest....

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Bibliographic Details

Published in:	Journal of consumer behaviour Vol. 23; no. 6; pp. 3011 - 3029
Main Authors:	Farinloye, Temitope, Omotoye, Oluwatobi, Oginni, Adeyemi, Moharrak, Moayad, Mogaji, Emmanuel
Format:	Journal Article
Language:	English
Published:	London Wiley Subscription Services, Inc 01-11-2024
Subjects:	Adoption Consumer behavior Cultural factors Developing countries Digital divide Emerging markets Interfaces Internet access LDCs Mobile commerce Payments Technology adoption Transportation Nigeria
Online Access:	Get full text
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