A Psychometric Development of a Test for Consumer Alienation from the Marketplace

Alienation has interested philosophers and researchers for many years, but only recently has empirical study been directed toward consumer alienation from the marketplace. The author reports the development of a test to measure alienation from the marketplace based on psychometric principles. The fi...

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Bibliographic Details
Published in:	Journal of marketing research Vol. 15; no. 4; pp. 565 - 575
Main Author:	Allison, Neil K.
Format:	Journal Article
Language:	English
Published:	Chicago American Marketing Association 01-11-1978 SAGE PUBLICATIONS, INC
Subjects:	Alienation Business Consumer advertising Consumer attitudes Consumer behavior Consumer psychology Consumer research Consumerism Consumers Discontent Discriminant analysis Implications Indexes Marketing Marketing management Measurement Psychological aspects Psychometrics Quantitative psychology Social isolation Validity Variance analysis
Online Access:	Get full text
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