The Measurement of Cumulative Advertising Effects

Abstract only

Bibliographic Details

Published in:	The Journal of business (Chicago, Ill.) Vol. 38; no. 2; pp. 162 - 179
Main Author:	Palda, Kristian S.
Format:	Journal Article
Language:	English
Published:	Chicago, Ill University of Chicago Press 01-01-1965
Subjects:	Advertising expenditures Advertising rates Advertising research Advertising to sales ratios Business structures Economic models Forecasting models Linear regression Sales forecasting Sponsored search
Online Access:	Get full text
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