Impact of individual cultural values on hotel guests’ positive emotions and positive eWOM intention

Purpose The purpose of this study is to extend cognitive appraisal theory by integrating customers’ individual difference factors, specifically cultural values. This study examines the effect of individual cultural values on hotel customers’ positive emotions and electronic word-of-mouth (eWOM) crea...

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Bibliographic Details
Published in:	International journal of contemporary hospitality management Vol. 30; no. 3; pp. 1769 - 1787
Main Authors:	Wen, Ji, Hu, Yaou, Kim, Hyun Jeong
Format:	Journal Article
Language:	English
Published:	Bradford Emerald Publishing Limited 01-03-2018 Emerald Group Publishing Limited
Subjects:	Attitudes Collectivism Cultural differences Cultural values Culture Customer services Decision making Emotions Globalization Hospitality industry Hotels & motels Internet Marketing Purchase intention Researchers Social networks Studies Tourism Values Word of mouth advertising Pleasure eWOM creation intention Positive emotions Pride Individual culture
Online Access:	Get full text
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