Opportunity or necessity? The Case of ZM S/A

Abstract This teaching case portrays the dilemma of ZM S/A, an auto parts industry, regarding the disruption of B2B to B2C sales channels. With the growing demand for sales through online channels due to the COVID-19 pandemic, the company puts into perspective the feasibility of starting direct sale...

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Bibliographic Details

Published in:	Cadernos EBAPE.BR Vol. 21; no. 6; pp. 1 - 20
Main Authors:	Zimermann, Poliana Eliza Pinotti, Lana, Jailson, Batista, Marcos Aurélio, Partyka, Raul Beal
Format:	Journal Article
Language:	English
Published:	Rio de Janeiro Fundação Getulio Vargas, EBAPE - Escola Brasileira de Administração Pública e de Empresas 2023
Subjects:	Automotive parts industry Business plans COVID-19 Electronic commerce Manufacturers Marketing Operations management Pandemics Raw materials Brazil Latin America
Online Access:	Get full text
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