The Cost Leadership, Entrepreneurship Orientation, and Differentiation Strategies of Bali's MSME in Tourism Sector

This study aims to examine the impact of business orientation on performance, mediated by cost leadership and differentiation strategies of MSMEs in Bali's tourism sector during the COVID-19 pandemic- 19. The recovery of MSMEs in Bali has been promising due to the high demand for holiday by tou...

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Bibliographic Details

Published in:	APMBA (Asia Pacific Management and Business Application) Vol. 12; no. 1; pp. 101 - 114
Main Authors:	Dewangga, Made Agung Kori Wirya, Layman, Chrisanty Victoria
Format:	Journal Article
Language:	English
Published:	University of Brawijaya 31-08-2023
Subjects:	cost leadership strategy differentiation strategy entrepreneurship orientation
Online Access:	Get full text
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