Search Results - Viana, Rebecca V. R.

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  1. 1

    O uso de diários solicitados para avaliar longitudinalmente concepções de consumo entre os jovens - Doi: 10.5212/OlharProfr.v.13i2.0002 by Tania Maria Cerati, Fernando Tsukumo, Rebeca V. R. Viana, Samia Nascimento Sulaiman

    Published in Olhar de professor (01-12-2011)
    “…Na tentativa de contribuir com o desenvolvimento de novas técnicas de investigação no campo da metodologia qualitativa, este trabalho tem como objetivo…”
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    Journal Article
  2. 2

    Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing by Thompson, Debora Viana, Hamilton, Rebecca W., Rust, Roland T.

    Published in Journal of marketing research (01-11-2005)
    “…As technology advances, it becomes more feasible to load products with a large number of features, each of which individually might be perceived as useful…”
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    Journal Article
  3. 3

    The Effects of Information Processing Mode on Consumers’ Responses to Comparative Advertising by Thompson, Debora Viana, Hamilton, Rebecca W.

    Published in The Journal of consumer research (01-03-2006)
    “…We demonstrate that matching ad format to a consumer’s mode of information processing enhances advertising effectiveness. Relative to noncomparative ads,…”
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    Journal Article
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    Responsible AI and the smart home environment: A multidisciplinary overview of issues, challenges, and solutions by Copilah-Ali, J., Owens, R., Wu, H., Zhang, V. N., Olabode, S., Durrant, A., Vlachokyriakos, V., Elliott, K.

    “…The digital economy has led to the infiltration of technology and the automation of our daily lives, one of the most personal and innocuous spheres being that…”
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    Conference Proceeding
  6. 6

    Defeating feature fatigue by Rust, Roland T, Thompson, Debora Viana, Hamilton, Rebecca W

    Published in Harvard business review (01-02-2006)
    “…Consider a coffeemaker that offers 12 drink options, a car with more than 700 features on the dashboard, and a mouse pad that's also a clock, calculator, and…”
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    Magazine Article
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    Appreciation to reviewers

    Published in Marine biodiversity (2022)
    “… María del Pilar Blanco-Parra Ekaterina V. Bogomolova Arthur R. Bos Christopher B. Boyko Simone Nunes…”
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    Journal Article
  9. 9

    IPA NEWS by Nicolaidis, Katerina

    “…Vihanta BOTSWANA (1) Alec J. Pongweni BRAZIL (6) Thas Cristfaro Alves da Silva, Plnio Almeida Barbosa, Brian F. Head, V…”
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    Journal Article