Search Results - "van Reijmersdal, Eva A."

Effects of Prominence, Involvement, and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames by van Reijmersdal, Eva A., Rozendaal, Esther, Buijzen, Moniek

“…The integrated and highly involving nature of advergames has led to criticism and concern among academics and caretakers. It is assumed that children are…”
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Children's Responses to Advertising in Social Games by Rozendaal, Esther, Slot, Noortje, van Reijmersdal, Eva A., Buijzen, Moniek

“…This study explored children's (ages 9 through 12) level of persuasion knowledge and peer influence susceptibility concerning advertising in social games and…”
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Can an Awareness Campaign Boost the Effectiveness of Influencer Marketing Disclosures in YouTube Videos? by Boerman, Sophie C, Reijmersdal, Eva A. van, Rozendaal, Esther

“…Answering the strong need for insights into how minors can effectively be informed about advertising (e.g., influencer marketing) in online content, we ran an…”
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Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship by Boerman, Sophie C, van Reijmersdal, Eva A

“…Watching online videos is becoming an important part of children's media diets. Children particularly like content that is specifically created for YouTube by…”
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Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses by Smink, Anne R., van Reijmersdal, Eva A., van Noort, Guda, Neijens, Peter C.

“…Augmented reality (AR) applications add a new dimension to the consumer experience by overlaying the consumer’s face or surroundings with virtual products. The…”
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The privacy trade-off for mobile app downloads: The roles of app value, intrusiveness, and privacy concerns by Wottrich, Verena M., van Reijmersdal, Eva A., Smit, Edith G.

“…Today, mobile app users regularly “pay” for various mobile services, such as social networking or entertainment apps, by accepting app permission requests,…”
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How Age and Disclosures of Sponsored Influencer Videos Affect Adolescents’ Knowledge of Persuasion and Persuasion by van Reijmersdal, Eva A., van Dam, Sophia

“…This study examines the effects of age (early versus middle adolescence) combined with the content of disclosures for sponsoring in online influencer videos on…”
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Social connections and the persuasiveness of viral campaigns in social network sites: Persuasive intent as the underlying mechanism by van Noort, Guda, Antheunis, Marjolijn L., van Reijmersdal, Eva A.

“…Social media are increasingly popular. Consequently, marketers more and more recognize social network sites as a platform for commercial campaigns. Social…”
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Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses by Boerman, Sophie C., van Reijmersdal, Eva A., Neijens, Peter C.

“…This study examined how sponsorship disclosure on television influences persuasion knowledge and brand responses (i.e., brand memory and brand attitude)…”
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Using Eye Tracking to Understand the Effects of Brand Placement Disclosure Types in Television Programs by Boerman, Sophie C., van Reijmersdal, Eva A., Neijens, Peter C.

“…This eye tracking experiment (N = 149) investigates the influence of different ways of disclosing brand placement on viewers' visual attention, the use of…”
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Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers' Online Flow Experience by van Noort, Guda, Voorveld, Hilde A.M., van Reijmersdal, Eva A.

“…Web site interactivity creates numerous opportunities for marketers to persuade online consumers and receives extensive attention in the marketing literature…”
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Effects of Sponsorship Disclosure Timing on the Processing of Sponsored Content: A Study on the Effectiveness of European Disclosure Regulations by Boerman, Sophie C., van Reijmersdal, Eva A., Neijens, Peter C.

“…ABSTRACT This study investigates whether the timing of sponsorship disclosure affects viewers’ processing of sponsored content, and whether a disclosure…”
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Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content by Buijzen, Moniek, Van Reijmersdal, Eva A., Owen, Laura H.

“…There is a vital need for an updated evaluation of children's and adolescents' changing commercial media environment. In this article, we introduce an…”
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Brands in virtual reality games: Affective processes within computer-mediated consumer experiences by van Berlo, Zeph M.C., van Reijmersdal, Eva A., Smit, Edith G., van der Laan, L. Nynke

“…•Head-mounted display (HMD) virtual reality (VR) facilitates consumer learning.•Virtual product appeal strengthens the effect of branded VR games on brand…”
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A closer investigation of dispositional persuasion knowledge of sponsored content: Exploring determinants and clusters by Boerman, Sophie C., Van Reijmersdal, Eva A., Rozendaal, Esther

“…Persuasion knowledge (PK) has become an essential construct to understand how sponsored content affects audiences. As limited or undeveloped PK makes people…”
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Effects of online advertising format and persuasion knowledge on audience reactions by Tutaj, Karolina, van Reijmersdal, Eva A.

“…In an experiment (N = 99), effects of subtle and prominent online advertising formats, respectively sponsored content and banner ads, on audience reactions…”
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Influencer marketing: explaining the effects of influencer self-presentation strategies on brand responses through source credibility by van Reijmersdal, Eva A., Walet, Marieke, Gudmundsdóttir, Andrea

“…PurposeSelf-presentation is an important aspect of influencer marketing. Drawing upon self-presentation theory and source credibility theory, this study aimed…”
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Testing the Effectiveness of a Disclosure in Activating Children's Advertising Literacy in the Context of Embedded Advertising in Vlogs by Hoek, Rhianne W, Rozendaal, Esther, van Schie, Hein T, van Reijmersdal, Eva A, Buijzen, Moniek

“…Watching vlogs of social media influencers has become a favorite pastime for children and adolescents. For advertisers, vlogs are an excellent way to reach…”
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Strengthening Children's Advertising Defenses: The Effects of Forewarning of Commercial and Manipulative Intent by Rozendaal, Esther, Buijs, Laura, van Reijmersdal, Eva A

“…This study investigated whether a forewarning of advertising's intent can increase children's (N = 159, 8-10 years old) defenses against television commercials…”
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Brand placement disclosure effects on persuasion: The moderating role of consumer self-control by Janssen, Loes, Fransen, Marieke L., Wulff, Rebecca, van Reijmersdal, Eva A.

“…The inclusion of branded products in media entertainment has become a popular marketing strategy, because viewers are less likely to recognize the persuasive…”
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