Search Results - "van Bruggen, Gerrit H"

Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance by Berens, Guido, van Riel, Cees B. M., van Bruggen, Gerrit H.

“…This study investigates the effect of corporate brand dominance-that is, the visibility of a company's corporate brand in product communications-on the…”
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Opportunities and challenges in multichannel marketing: An introduction to the special issue by Rangaswamy, Arvind, Van Bruggen, Gerrit H.

“…During the past decade, customers have become familiar with using various interface technologies, such as Web sites and wireless devices, to interact with…”
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Managing Marketing Channel Multiplicity by Van Bruggen, Gerrit H., Antia, Kersi D., Jap, Sandy D., Reinartz, Werner J., Pallas, Florian

“…Advances in information technology and changing customer needs for channel service outputs have dramatically affected the routes to markets in many industries…”
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Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate Responses by Van Bruggen, Gerrit H., Lilien, Gary L., Kacker, Manish

“…Organizational research frequently involves seeking judgmental response data from informants within organizations. This article discusses why using multiple…”
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There’s an app for that! understanding the drivers of mobile application downloads by Aydin Gokgoz, Zeynep, Ataman, M. Berk, van Bruggen, Gerrit H.

“…•Platform effects (appearance in top charts & features) on downloads are substantial.•Top charts have the largest effect, followed by features (esp. for paid…”
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Virtual communities: A marketing perspective by de Valck, Kristine, van Bruggen, Gerrit H., Wierenga, Berend

“…Increasingly, consumers interact through the Internet to share their knowledge, experiences, and opinions. Consequently, ‘word-of-mouse’ has become a…”
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How Incorporating Feedback Mechanisms in a DSS Affects DSS Evaluations by Kayande, Ujwal, De Bruyn, Arnaud, Lilien, Gary L, Rangaswamy, Arvind, van Bruggen, Gerrit H

“…Model-based decision support systems (DSS) improve performance in many contexts that are data-rich, uncertain, and require repetitive decisions. But such DSS…”
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Improving Decision Making by Means of a Marketing Decision Support System by van Bruggen, Gerrit H, Smidts, Ale, Wierenga, Berend

“…Marketing decision makers are confronted with an increasing amount of information. This leads to a complex decision environment that may cause decision makers…”
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Bridging the marketing theory–practice gap with marketing engineering by Lilien, Gary L, Rangaswamy, Arvind, van Bruggen, Gerrit H, Wierenga, Berend

“…New developments in marketing management support systems (MMSSs) have provided the marketer with a growing supply of tools that can enrich decision making. In…”
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The Success of Marketing Management Support Systems by Wierenga, Berend, Van Bruggen, Gerrit H, Staelin, Richard

“…This paper provides an introduction to this Special Issue by a) providing a framework for evaluating the potential and actual success of marketing management…”
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Prediction Markets as institutional forecasting support systems by Van Bruggen, Gerrit H., Spann, Martin, Lilien, Gary L., Skiera, Bernd

“…An attractive feature of Prediction Markets (PMs) is that they provide economic incentives for informants to share unique information. It is unclear whether…”
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DSS Effectiveness in Marketing Resource Allocation Decisions: Reality vs. Perception by Lilien, Gary L, Rangaswamy, Arvind, Van Bruggen, Gerrit H, Starke, Katrin

“…We study the process by which model-based decision support systems (DSSs) influence managerial decision making in the context of marketing budgeting and…”
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The impact of channel function performance on buyer–seller relationships in marketing channels by Van Bruggen, Gerrit H., Kacker, Manish, Nieuwlaat, Chantal

“…This paper addresses the question of how distributors' channel function performance affects their relationships with organizational customers and how the…”
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The Integration of Marketing Problem-Solving Modes and Marketing Management Support Systems by Wierenga, Berend, van Bruggen, Gerrit H.

“…To be effective, decision aids for marketing managers should match with the thinking and reasoning processes of the marketing decision makers who use them. The…”
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If it ain’t broke, should you still fix it? Effects of incorporating user feedback in product development on mobile application ratings by Aydin Gokgoz, Zeynep, Ataman, M. Berk, van Bruggen, Gerrit H.

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The Dependent Variable in Research into the Effects of Creativity Support Systems: Quality and Quantity of Ideas by Wierenga, Berend, van Bruggen, Gerrit H.

“…Creativity support systems (CSS) aim at enhancing the creativity of users. There is an emerging stream of research in which the effects of CSS on the creative…”
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Broadening the perspective on marketing decision models by van Bruggen, Gerrit H., Wierenga, Berend

“…Marketing models are of invaluable importance for the advancement of marketing science. Regarding the role of models in marketing decision-making in practice…”
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DRIVERS OF MARKETING CAREER SUCCESS by Wierenga, Berend, Szymanowski, Maciej, van Bruggen, Gerrit H.

“…What are the success factors for careers in marketing? This important question is lacking a definite answer so far. This paper presents an empirical study of…”
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Developing a Customized Decision-Support System for Brand Managers by Wierenga, Berend, Van Bruggen, Gerrit H.

“…Working with brand managers at Holland Fast Moving Company (HFMC), we designed a marketing-management-support system, BRANDFRAME. In conducting the project, we…”
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The impact of the quality of a marketing decision support system: An experimental study by van Bruggen, Gerrit H., Smidts, Ale, Wierenga, Berend

“…In this paper we present the results of an experimental study of the impact of the quality of a marketing decision support system (MDSS). The experiment was…”
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