Search Results - "de las Heras Pedrosa, Carlos"

Opinion Mining, Sentiment Analysis and Emotion Understanding in Advertising: A Bibliometric Analysis by Sanchez-Nunez, Pablo, Cobo, Manuel J., Heras-Pedrosa, Carlos De Las, Pelaez, Jose Ignacio, Herrera-Viedma, Enrique

“…In the last decade, the advertising industry has experienced a quantum leap, powered by recent advances in neuroscience, a large investment in artificial…”
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Bibliometric Analysis, Evolution and Trends of Happiness Management in Scientific Literature by Rando Cueto, Dolores, Núñez Sánchez, José Manuel, de las Heras Pedrosa, Carlos, Fernández Díaz, Elena

“…Este estudio tiene como objetivo analizar el concepto de “Gestión de la felicidad” en la literatura científica debido al creciente in-terés por los aspectos…”
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Queervertising: An empowerment tool for the gay men and lesbian community [version 1; peer review: 3 approved] by Iglesias-Sánchez, Patricia P., Jambrino-Maldonado, Carmen, de las Heras-Pedrosa, Carlos, Díaz-Tendero, Rafael

“…Background: Today's society clams to be more inclusive, but there has been a lack of practical examination of this area. This study analyses how advertising…”
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Exploring the Social Media on the Communication Professionals in Public Health. Spanish Official Medical Colleges Case Study by de las Heras-Pedrosa, Carlos, Rando-Cueto, Dolores, Jambrino-Maldonado, Carmen, Paniagua-Rojano, Francisco J.

“…The purpose of the study is to analyze the role that social media have on the practice of health professionals working in information and communication…”
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Resilience and Anti-Stress during COVID-19 Isolation in Spain: An Analysis through Audiovisual Spots by Olivares-Delgado, Fernando, Iglesias-Sánchez, Patricia P, Benlloch-Osuna, María Teresa, Heras-Pedrosa, Carlos de Las, Jambrino-Maldonado, Carmen

“…This study analyses broadcasted advertising spots during the COVID-19 isolation period in Spain. It aims to identify the narrative communicative resources and…”
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Conceptualizing Agile Branding: Dimensions and Antecedents for Managing Brands in a Dynamic Environment by Pöhlmann, Michaela, Seitz, Jürgen, Jambrino-Maldonado, Carmen, de las Heras-Pedrosa, Carlos

“…Traditional branding approaches take too long to react to today’s dynamic environment. Agile branding offers a promising approach and might be the contemporary…”
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Instagram communication strategies of European museums by Rodríguez-Vera, Ainhoa del Pino, de las Heras-Pedrosa, Carlos, Jambrino-Maldonado, Carmen

“…In recent years, new technologies have made it possible to reproduce cultural content through new social media tools, thus ensuring the development of cultural…”
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Health Communication Strategies via TikTok for the Prevention of Eating Disorders by Rando-Cueto, Dolores, de las Heras-Pedrosa, Carlos, Paniagua-Rojano, Francisco Javier

“…Patient assistance with severe eating disorders (EDs) is covered in hospital institutions by the specialized service offered. To a lesser extent, these types…”
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Exploring the role of Public Relations and Communication in Museums: A Science Mapping Analysis in Web of Science and Scopus by Rodríguez Veras, Ainhoa del Pino, Lugo-Ocando, Jairo, de las Heras Pedrosa, Carlos

“…Museums are born from the need to preserve historical heritage in a space where they can research and disseminate knowledge. The evolution of museum…”
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Web accessibility in Spanish city councils: a challenge for the democratic inclusion and well-being of citizens by Fernández-Díaz, Elena, Jambrino-Maldonado, Carmen, Iglesias-Sánchez, Patricia P., de las Heras-Pedrosa, Carlos

“…Public institutions find an open window and greater transparency towards citizens in the digital sphere. So much so that the websites of local corporations can…”
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Opinion Mining and Sentiment Analysis in Marketing Communications: A Science Mapping Analysis in Web of Science (1998–2018) by Sánchez-Núñez, Pablo, de las Heras-Pedrosa, Carlos, Peláez, José Ignacio

“…Opinion mining and sentiment analysis has become ubiquitous in our society, with applications in online searching, computer vision, image understanding,…”
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Open innovation for entrepreneurial opportunities: how can stakeholder involvement foster new products in science and technology-based start-ups? by Iglesias-Sánchez, Patricia P., Fayolle, Alain, Jambrino-Maldonado, Carmen, de las Heras-Pedrosa, Carlos

“…An open innovation approach can contribute to management opportunities. This article analyses how Science and Technology-Based Start-ups (STBSUs) achieve…”
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Trends and Evolution of Research on Women’s Entrepreneurship and Communication in the Scientific Literature by Rando-Cueto, Dolores, Jambrino-Maldonado, Carmen, Iglesias-Sánchez, Patricia P., De las Heras-Pedrosa, Carlos

“…In the last decade, there have been an increasing number of studies on female entrepreneurship and its relationship with communication activity. However, as a…”
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Analysis and study of hospital communication via social media from the patient perspective by De Las Heras-Pedrosa, Carlos, Rando-Cueto, Dolores, Jambrino-Maldonado, Carmen, Paniagua-Rojano, Francisco Javier

“…Currently, the online interaction between citizens and hospitals is poor, as users believe that there are shortcomings that could be improved. This study…”
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Bibliometric Analysis of International Scientific Production on the Management of Happiness and Well-Being in Organizations by Jambrino-Maldonado, Carmen, Rando-Cueto, Dolores, Núñez-Sánchez, José Manuel, Iglesias-Sanchez, Patricias P., De las Heras-Pedrosa, Carlos

“…The interest of the scientific community and, consequently, the scientific production of topics on happiness and well-being at work, or the management of…”
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Closer to or further from the new normal? business approach through social media analysis by Iglesias-Sánchez, Patricia P., Jambrino-Maldonado, Carmen, de las Heras-Pedrosa, Carlos, Fernandez-Díaz, Elena

“…The outbreak of COVID-19 has led to radical change in all social and economic spheres and, even today, the scope of the pandemic cannot be detailed. This…”
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Brand's communications in Covid-19. Social role during and after lockdown by Iglesias-Sánchez, Patricia P., Jambrino-Maldonado, Carmen, de Las Heras-Pedrosa, Carlos, Frías Villegas, Noelia, Olivares-Delgado, Fernando

“…The paper aims to identify the narrative communicative resources and messages spread by brands within the background of a global pandemic. This study compares…”
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Femvertising and COVID-19—What Did Brand Owners Broadcast during the Lockdown? by Jambrino-Maldonado, Carmen, Iglesias-Sánchez, Patricia P, de las Heras-Pedrosa, Carlos, Olivares-Delgado, Fernando, Benlloch-Osuna, María T

“…The aim of this study was to analyze, from a gender perspective, advertising broadcasts during a time of crisis. A holistic perspective of the stereotypes,…”
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Bibliometric analysis and network mapping of the scientific literature on the influence of public relations on well-being and happiness by Rando-Cueto, Dolores, Nuñez-Sánchez, José Manuel, Jambrino-Maldonado, Carmen, Iglesias-Sánchez, Patricia P., De las Heras-Pedrosa, Carlos

“…Managing employees’ happiness and well-being as a business strategy offers positive outcomes for companies, as has been widely studied in the scientific…”
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Populism and Independence Movements in Europe: The Catalan-Spanish Case by de las Heras-Pedrosa, Carlos, Jambrino-Maldonado, Carmen, Iglesias-Sánchez, Patricia P., Millán-Celis, Elena

“…The most powerful countries in the world are immersed in a process of economic and cultural globalization. As an effect of action and reaction, there is an…”
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