Search Results - "de Souza Rodrigues, Marco Aurelio"

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    From campfire to coliseum: motivations for using social networks by Chimenti, Paula Castro Pires de Souza, Rodrigues, Marco Aurelio de Souza, Carneiro, Marcelo Guedes, Campos, Roberta Dias

    Published in Qualitative market research (27-10-2021)
    “…Purpose Through a literature review, a gap has been identified regarding the role of competition as a driver of social network (SN) usage. This study aims to…”
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    Journal Article
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    An exploration of eLearning adoption in the educational ecosystem by de Souza Rodrigues, Marco Aurélio, Chimenti, Paula, Nogueira, Antonio Roberto Ramos

    “…Teaching and learning processes have not experienced major changes during the last centuries. However, eLearning platforms may transform these processes,…”
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    Journal Article
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    Social Networks Uses and Motivations: Proposition and Test of an Integrative Model by Chimenti, Paula Castro Pires de Souza, Carneiro, Marcelo Guedes, Nogueira, Antônio Roberto Ramos, Rodrigues, Marco Aurelio de Souza, Alves, Sabrina Trindade

    “…This study (1) identifies motivations for using social networks (SNs) and (2) tests an integrative model. A systematic literature review was conducted followed…”
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    MARKETING SOCIAL E ECOSSISTEMAS DE NEGÓCIOS: AVALIAÇÃO REFLEXIVA PARA PROPOSIÇÃO DE UMA VISÃO INTEGRATIVA by Rodrigues, Marco Aurelio de Souza, Kamlot, Daniel

    “…RESUMO Este ensaio apresenta as relações entre Marketing Social (MS) e Ecossistemas de Negócio (EN), buscando contribuir para a integração destas áreas de…”
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    Editorial v.8 n.23 by Rodrigues, Marco Aurelio de Souza

    Published in Diálogo com a Economia Criativa (31-08-2023)
    “…Editorial v.8 n.23…”
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    Editorial v.8 n.23 by Marco Aurelio de Souza Rodrigues

    Published in Diálogo com a Economia Criativa (01-08-2023)
    “…Editorial v.8 n.23…”
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    Journal Article
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    Pandemic, Samba, and Diogo Nogueira’s Livestreams: Platform Management Challenges by Rodrigues, Marco Aurelio de Souza, Kamlot, Daniel, Carvalho, Anita Vasconcelos de

    “…ABSTRACT This case explores a situation that affected almost all artists - especially musicians - after the COVID-19 pandemic occurred: the need to perform…”
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    Pandemic, Samba, and Diogo Nogueira's Livestreams: Platform Management Challenges by de Souza Rodrigues, Marco Aurelio, Kamlot, Daniel, de Carvalho, Anita Vasconcelos

    Published in Revista de administração contemporânea (01-01-2021)
    “…This case explores a situation that affected almost all artists - especially musicians - after the COVID-19 pandemic occurred: the need to perform shows in a…”
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    Journal Article
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    A New Conceptual Model for Business Ecosystem Visualization and Analysis by Vaz, Luiz Felipe Hupsel, Nogueira, Antonio Roberto Ramos, Rodrigues, Marco Aurélio de Souza, Chimenti, Paula Castro Pires de Souza

    Published in Revista de administração contemporânea (01-02-2013)
    “…This study has the objective of plotting the effects of network externalities and superstar software for the visualization and analysis of industry ecosystems…”
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    Pandemia, Samba e as Lives de Diogo Nogueira: Desafios de Gestão de Plataformas by Marco Aurelio de Souza Rodrigues, Daniel Kamlot, Anita Vasconcelos de Carvalho

    Published in Revista de administração contemporânea (01-02-2021)
    “…O presente caso explora uma situação que atingiu a quase totalidade de artistas – músicos em particular – após a ocorrência da pandemia de COVID-19: a…”
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    Journal Article
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    Pandemia, Samba e as Lives de Diogo Nogueira: Desafios de Gestão de Plataformas by Rodrigues, Marco Aurelio de Souza, Kamlot, Daniel, Carvalho, Anita Vasconcelos de

    “…ABSTRACT This case explores a situation that affected almost all artists - especially musicians - after the COVID-19 pandemic occurred: the need to perform…”
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    Journal Article
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    Digital Social Medias Impact on the Firms’ Organizational Communication by Fernanda Martins Romano, Paula Chimenti, Marco Aurelio de Souza Rodrigues, Luiz Felipe Hupsel Vaz, Roberto Nogueira

    Published in Future studies research journal (01-06-2014)
    “…This study investigates the impacts caused by the adoption of the so-called digital social media on strategy and on organizational communication processes of…”
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    ADOÇÃO DE INOVAÇÕES EM MERCADOS EM REDE: UMA ANÁLISE DA INTRODUÇÃO DO LIVRO DIDÁTICO DIGITAL NO BRASIL by de Souza Rodrigues, Marco Aurelio, Pires de Souza Chimenti, Paula Castro, Nogueira, Roberto Ramos

    Published in Innovation & management review (01-10-2014)
    “…Technology Acceptance Models are usually focused on the end user. However, recent clashes between similar technologies such as Blu-ray and HD-DVD suggest that…”
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    Journal Article
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    O Impacto das Mídias Sociais Digitais na Comunicação Organizacional das Empresas by Romano, Fernanda Martins, Chimenti, Paula, Rodrigues, Marco Aurelio de Souza, Hupsel Vaz, Luiz Felipe, Nogueira, Roberto

    Published in Future studies research journal (30-06-2014)
    “…O presente estudo investiga os impactos na Estratégia e nos processos de Comunicação Organizacional das empresas brasileiras provocados pela adoção das…”
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    From print to screen: changes and challenges facing the Brazilian publishing industry by Rodrigues, Marco Aurélio de Souza, Chimenti, Paula, Nogueira, Antonio Roberto Ramos, Hupsel, Luiz Felipe, Repsold, Andrea

    Published in Revista de administração (São Paulo) (01-09-2014)
    “…The publishing industry is at a turning point. Facing the first major disruptive innovation in five centuries, its long-established structure and business…”
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    EFICIÊNCIA DE SISTEMAS ALAGADOS CONSTRUÍDOS NA REMOÇÃO DE POLUENTES DE ÁGUAS RESIDUÁRIAS DA SUINOCULTURA by De Souza, Marco Aurélio Rodrigues, Santos, Viktor Kayro Souza, Colares, Ana Paula Ferreira, Martins, Rodrigo Nogueira, Silva, Victória Viana, Ribeiro, Danilo Pereira

    Published in Revista UniVap (15-03-2017)
    “…O trabalho foi realizado com o objetivo de avaliar a remoção de poluentes do efluente da suinocultura em Sistemas Alagados Construídos (SACs) cultivados com as…”
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