Search Results - "de Matos, Celso Augusto"

Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators by de Matos, Celso Augusto, Rossi, Carlos Alberto Vargas

“…Although word-of-mouth (WOM) activity has been studied as an outcome variable of other constructs such as satisfaction, less attention has been given to the…”
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Customer reactions to service failure and recovery in the banking industry: the influence of switching costs by Augusto de Matos, Celso, Luiz Henrique, Jorge, de Rosa, Fernando

“…Purpose – The purpose of this study is to test the effects of satisfaction, satisfaction with service recovery (SSR) and switching costs (SC) on loyalty and…”
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Consumer reaction to service failure and recovery: the moderating role of attitude toward complaining by Augusto de Matos, Celso, Vargas Rossi, Carlos Alberto, Teixeira Veiga, Ricardo, Afonso Vieira, Valter

“…Purpose - The paper seeks to investigate, in a context of service failure and recovery, how consumer satisfaction is affected by problem severity and company…”
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Consumer attitudes toward counterfeits: a review and extension by Augusto de Matos, Celso, Trindade Ituassu, Cristiana, Vargas Rossi, Carlos Alberto

“…Purpose - The purpose of this research is to propose and test a model that integrates the main predictors of consumers' attitude and behavioral intentions…”
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The different roles of switching costs on the satisfaction-loyalty relationship by Augusto de Matos, Celso, Luiz Henrique, Jorge, de Rosa, Fernando

“…Purpose - The purpose of this paper is to develop and empirically test the antecedent, mediating and moderating role of switching costs on the relationship…”
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Online service failure: how consumers from emerging countries react and complain by Rohden, Simoni F, Matos, Celso Augusto de

“…Purpose E-commerce has experienced huge growth in emerging countries, but analysis of service failure/recovery for online retailers has been limited in this…”
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Factors that Influence the Adoption of Mobile Government (M-gov): A Proposal of A Unified Model by Creutzberg, Jullian Hermann, Klein, Amarolinda Zanela, de Matos, Celso Augusto

“…Many m-gov adoption models have been proposed, which can confound researchers and policymakers. In this article, we reviewed 17 studies on m-gov adoption,…”
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UM GUIA DE AVALIAÇÃO DE ARTIGOS CIENTÍFICOS EM MARKETING by BREI, VINÍCIUS ANDRADE, FARIAS, SALOMÃO ALENCAR DE, MATOS, CELSO AUGUSTO DE, MAZZON, JOSE AFONSO

“…The essay discusses and presents the proposal of a guide to evaluating scientific articles in the marketing area. Discussão e proposta de guia para avaliar…”
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Antecedents to customer retention in a corporate context by Eberle, Luciene, Milan, Gabriel Sperandio, Matos, Celso Augusto de

“…Strategies for relational practice can vary considerably, depending on which constructs are driving customer retention. In this sense, we developed and tested…”
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The effects of environmental factors on B2B e-services purchase: perceived risk and convenience as mediators by Matos, Celso Augusto de, Krielow, Anderson

“…Purpose Based on the stimulus-organism-response (SOR) framework, this paper aims to analyze the influence of environmental factors (e.g. competitive pressure)…”
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Electronic service quality: a meta-analysis by Lionello, Rafael Laitano, Slongo, Luiz Antonio, Matos, Celso Augusto de

“…PurposeResearch studies on electronic service quality (ESQ) have presented heterogeneous findings, with distinct effects of mediators and moderators, for…”
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Impulse buying behaviour in omnichannel retail: an approach through the stimulus-organism-response theory by Pereira, Marcelo Lisboa, de La Martinière Petroll, Martin, Soares, João Coelho, Matos, Celso Augusto de, Hernani-Merino, Martin

“…PurposeThis study investigates impulse buying as a consumer behaviour outcome in omnichannel retail through the stimulus-organism-response (S-O-R) theory. For…”
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Antecedents of indebtedness for low-income consumers: the mediating role of materialism by Matos, Celso Augusto de, Vieira, Valter, Bonfanti, Katia, Mette, Frederike Monika Budiner

“…Purpose The purpose of this is to propose a model in which materialism is a mediator of the effects of self-esteem, impulsiveness, attitude toward debt,…”
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A Cross-Cultural Investigation of Customer Reactions to Service Failure and Recovery by Matos, Celso Augusto de, Fernandes, Daniel Von der Heyde, Leis, Rodrigo Pinto, Trez, Guilherme

“…Despite recent investigations into cross-cultural analyses of service failure and recovery, there has been little empirical research on the influence of…”
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The influence of personal values and demographic variables on customer loyalty in the banking industry by Henrique, Jorge Luiz, Matos, Celso Augusto de

“…Purpose – Even though personal values are considered an important variable in consumer studies, rarely has it been related to customer loyalty, especially in…”
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Understanding Brazilians' Intentions in Consuming Sustainable Fashion by Floriano, Mikaela Daiane Prestes, Matos, Celso Augusto de

“…This study analyzed the determinants of sustainable fashion purchasing behavior, incorporating the following factors into the Theory of Planned Behavior: moral…”
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Service Recovery Paradox: A Meta-Analysis by de Matos, Celso Augusto, Henrique, Jorge Luiz, Alberto Vargas Rossi, Carlos

“…The Service Recovery Paradox (SRP) has emerged as an important effect in the marketing literature. However, empirical research testing the SRP has produced…”
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Antecedents and consequences of corporate social responsibility: a meta-analysis by Santini, Fernando de Oliveira, Ladeira, Wagner Junior, Dalmoro, Marlon, Matos, Celso Augusto de

“…Purpose This study aims to consolidate finds about corporate social responsibility (CSR) by conducting a meta-analysis. CSR is a topic present in both academic…”
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Barriers to and Motivations for Building More Sustainable Food Markets: The View and Role of Brazilian Organic Food Farmers by Dalmoro, Marlon, de Matos, Celso Augusto, de Barcellos, Marcia Dutra

“…Building more sustainable markets requires a combination of resources and motivations to overcome the structural barriers that exist at the different social…”
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Business Resilience for Small and Medium Enterprises and Startups by Digital Transformation and the Role of Marketing Capabilities—A Systematic Review by Hokmabadi, Hamed, Rezvani, Seyed M. H. S., de Matos, Celso Augusto

“…This study investigates the intersection of digital transformation, business resilience, and marketing capabilities, focusing on small businesses and startups…”
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