Search Results - "de Farias, Salomao Alencar"

Endorsement on Instagram and cultural dimensions: an analysis of digital influencers by Silva, Marianny Jessica de Brito, Farias, Salomão Alencar de, Silva, Claudine Julia

“…Purpose The purpose of this study is to understand the individualism/collectivism and masculine/feminine cultural aspects presented in the endorsement content…”
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On Being Global by Bellini, Carlo Gabriel Porto, Farias, Salomao Alencar de

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Chronic Regulatory Focus: Resist impulse consumption or let it happen? by da Costa, Marconi Freitas, de Farias, Salomao Alencar, de Angelo, Claudio Felisoni

“…Originality/value--The main contribution is a counterintuitive result that individuals who should be better prepared to withstand impulse consumption, with…”
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Sustainability Communication and its Effect in Consumer Intention to Visit a Tourist Destination by Melo, Francisco Vicente Sales, Farias, Salomão Alencar de

“…This article investigated if the rational and hedonic of sustainability stimuli inserted in communications of touristic leisure destinations, moderated by…”
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Up, up and away! The metaphor of verticality and the moderating role of regulatory focus in price assessments by Costa, Marconi Freitas da, Angelo, Claudio Felisoni de, Farias, Salomão Alencar de

“…PurposeThe purpose of this study is to analyze the effects of the metaphor of verticality on how individuals assess prices, having regulatory focus as a…”
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Internacionalizacao dos periodicos brasileiros by De Farias, Salomao Alencar

“…Internationalization of Brazilian periodicals Internacionalização dos periódicos brasileiros Internacionalización de los periódicos brasileños…”
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Um guia de avaliacao de artigos cientificos em marketing by Brei, Vinicius Andrade, De Farias, Salomao Alencar, De Matos, Celso Augusto, Mazzon, Jose Afonso

“…Discussão e proposta de guia para avaliar artigos científicos na área de marketing…”
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Reflections on Theoretical Contribution by de Farias, Salomao Alencar

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UM GUIA DE AVALIAÇÃO DE ARTIGOS CIENTÍFICOS EM MARKETING by BREI, VINÍCIUS ANDRADE, FARIAS, SALOMÃO ALENCAR DE, MATOS, CELSO AUGUSTO DE, MAZZON, JOSE AFONSO

“…The essay discusses and presents the proposal of a guide to evaluating scientific articles in the marketing area. Discussão e proposta de guia para avaliar…”
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Identificar-se com os outros Consumidores Minimiza o Efeito Crowding? O papel da similaridade percebida by Aguiar, Edvan Cruz, Farias, Salomão Alencar de

“…O estudo propõe que a identificação do consumidor com os outros clientes que compartilham o mesmo ambiente de loja minimiza o efeito crowding. Assim,…”
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Online Engagement and the Role of Digital Influencers in Product Endorsement on Instagram by Silva, Marianny Jessica de Brito, Farias, Salomão Alencar de, Grigg, Michelle Kovacs, Barbosa, Maria de Lourdes de Azevedo

“…The article aims to analyze the forms of engagement generated from the endorsement of products by digital influencers on Instagram, considering the…”
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My body, your rules? Reflections on reference groups and sacrifice perceived by the fitness consumer by Silva, Marianny Jessica de Brito, Farias, Salomão Alencar de

“…Abstract In this article, we aim to understand the involvement of reference groups in the sacrifice perceived by the fitness consumer. We analyze the group…”
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The Brazilian Little Way in Academia by Farias, Salomão Alencar de

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INTERNACIONALIZAÇÃO DOS PERIÓDICOS BRASILEIROS by FARIAS, SALOMÃO ALENCAR DE

“…Internacionalização dos periódicos brasileiros…”
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Editorial by de Farias, Salomao Alencar

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Editorial by de Farias, Salomao Alencar

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Editorial by de Farias, Salomao Alencar

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On-line Consumer Behavior: the flow theory perspective by Farias, Salomão Alencar de, Kovacs, Michelle Helena, Silva, Janaynna Menezes da

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Editorial by de Farias, Salomao Alencar

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Editorial by de Farias, Salomao Alencar

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