Search Results - "de Arruda, Maria Cecilia Coutinho"

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    Inverting the Pyramid of Values? Trends in Less-Developed Countries by Halter, Maria Virginia, de Arruda, Maria Cecilia Coutinho

    Published in Journal of business ethics (01-12-2009)
    “…The authors discuss the consistency of transnational companies in their home, as well as in less developed host countries, concerning ethics, values and social…”
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    Journal Article
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    Successful Business Leaders' Focus on Gender and Poverty Alleviation: The Lojas Renner Case of Job and Income Generation for Brazilian Women by de Arruda, Maria Cecilia Coutinho, Levrini, Gabriel

    Published in Journal of business ethics (01-12-2015)
    “…Successful entrepreneurs of a large retail chain for clothing—the Lojas Renner, decided to address gender, as well as job and income generation issues, in a…”
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    Transparency to Reduce Corruption?: Dropping Hints for Private Organizations in Brazil by Halter, Maria Virginia, de Arruda, Maria Cecilia Coutinho, Halter, Ralph Bruno

    Published in Journal of business ethics (2009)
    “…Corruption within the private sector has often not been dealt with in Brazil. Organizations may find corrupt acts in its operations or practices, but specific…”
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    Ethical Standards in Advertising: A Worldwide Perspective by de Arruda, Maria Cecilia Coutinho, de Arruda, Marcelo Leme

    Published in Journal of business ethics (01-04-1999)
    “…An empirical study indicates how close advertisers from all the continents have been from the natural law and other fundamental moral principles. In their…”
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    Relação empresa-família: o papel da mulher by Maria Cecilia Coutinho de Arruda

    “…Na relação empresa-família, o papel da mulher se revela preponderante. Por lei natural, o homem, por meio de seu trabalho, deve obter os recursos necessários…”
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    Strategic alliances in emerging Latin America: a view from Brazilian, Chilean, and Mexican companies by Kotabe, Masaaki, Teegen, Hildy, Aulakh, Preet S, Coutinho de Arruda, Maria Cecilia, Santillán–Salgado, Roberto J, Greene, Walter

    Published in Journal of world business : JWB (01-07-2000)
    “…Brazil, Chile, and Mexico constitute the leading newly industrialized countries (NICs) of Latin America. It is within these markets that the world expects…”
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    Transparency to reduce corruption? by Halter, Maria Virginia, Arruda, Maria Cecilia Coutinho, Halter, Ralph Bruno

    Published in Journal of business ethics (01-02-2009)
    “…Corruption within the private sector has often not been dealt with in Brazil. Organizations may find corrupt acts in its operations or practices, but specific…”
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    Journal Article
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    Satisfação do cliente das companhias aéreas brasileiras by Maria Cecilia Coutinho de Arruda, Marcelo Leme de Arruda

    Published in Revista de administração de emprêsas (01-09-1998)
    “…A orientação para o cliente não é filosofia recente em marketing. Todavia, alguns setores da economia ainda não se encontram totalmente sensíveis a essa…”
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    Alianças estratégicas internacionais: desempenho e estratégias de marketing by Maria Cecilia Coutinho de Arruda, Marcelo Leme de Arruda

    Published in Revista de administração de emprêsas (01-03-1998)
    “…A estratégia de negócios internacionais de indústrias latino-americanas e a forma como se conduzem suas parcerias com indústrias estrangeiras foram analisadas…”
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    A ética no marketing das indústrias de bens de consumo no Brasil by Maria Cecilia Coutinho de Arruda

    Published in Revista de administração de emprêsas (01-02-1993)
    “…Embora sejam muito variados os mercados em que pode operar um profissional de marketing, entende-se que o volume e o impacto das ações de marketing sobre o…”
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    Uma síntese da 1990 balas annual international conference "opening markets in the Americas - free trade" by Maria Cecilia Coutinho de Arruda

    Published in Revista de administração de emprêsas (01-03-1991)
    “…O texto relata os principais resultados dos trabalhos apresentados na Reunião Anual da BALAS em Albuquerque, NM, EUA, em abril de 1990, cujo tema central foi…”
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    Business Ethics in Latin America by Arruda, M. Cecilia

    Published in Journal of business ethics (01-10-1997)
    “…Business ethics is a relatively new topic of academic discussion in Latin America. Corruption and impunity came to be serious moral diseases in the region,…”
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    Indicadores de clima etico nas empresas by Arruda, Maria Cecilia Coutinho de, Navran, Frank

    Published in Revista de administração de emprêsas (01-09-2000)
    “…Todo executivo se preocupa em conhecer a situação de sua empresa em relação ao mercado no que diz respeito à ética e, para isso, é preciso saber qual é o…”
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    Business Ethics: the soundest economic policy for almost all companies by Maria Cecilia Coutinho de Arruda

    Published in Revista de administração de emprêsas (01-03-1998)
    “…Entrevista concedida ao CENE - Centro de Estudos de Ética nas Organizações - pelo Prof. Thomas Donaldson, da Wharton School, University of Pennsylvania, USA,…”
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