Search Results - "Ziewiecki, Sandra"
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Social Media Sellout: The Increasing Role of Product Promotion on YouTube
Published in Social media + society (01-07-2018)“…Since its foundation in 2005, YouTube, which is considered to be the largest video sharing site, has undergone substantial changes. Over the last decade, the…”
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Journal Article -
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The Rise of Political Influencers—Perspectives on a Trend Towards Meaningful Content
Published in Frontiers in communication (01-12-2021)“…Despite an increasing information overflow in the era of digital communication, influencers manage to draw the attention of their followers with an authentic…”
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Journal Article