Search Results - "Zhou, Lingrui"

Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices by Zhou, Lingrui, Du, Katherine M., Cutright, Keisha M.

“…Consumers have grown increasingly skeptical of brands, leaving managers in a dire search for novel ways to connect. The authors suggest that focusing on one's…”
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Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves by Wight, Kelley Gullo, Liu, Peggy J., Zhou, Lingrui, Fitzsimons, Gavan J.

“…Many consumers are caregivers and, as part of caregiving, frequently make food choices for their dependents. This research examines how food choices made for…”
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Better to Decide Together: Shared Consumer Decision Making, Perceived Power, and Relationship Satisfaction by Brick, Danielle J., Zhou, Lingrui, Chartrand, Tanya L., Fitzsimons, Gavan J.

“…Shared consumer decisions, particularly those made with a relationship partner, can be very different from decisions that are made alone. Across multiple…”
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Essays on How Consumers Respond to Positive Brand-to-Brand Interactions by Zhou, Lingrui

“…With the current digital age and the rise of social media, consumers are privy to a wide variety of content from brands and media figures (e.g., celebrities,…”
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Aha over Haha: Brands benefit more from being clever than from being funny by Howe, Holly S., Zhou, Lingrui, Dias, Rodrigo S., Fitzsimons, Gavan J.

“…We examine whether the cleverness of a brand's humor attempt affects consumers' brand attitudes and engagement. A clever humor attempt is any humor attempt…”
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Active Learning for Multi-Class Vehicle Categorization and Traffic Analysis in complex environments by Lugo, Gabriel, Quinlan, Joey, Zhou, Lingrui, Sadik, Md Nahid, Cheng, Irene

“…This paper presents a novel approach designed for the study of vehicles, with a primary focus on enhancing the assessment of goods and their value. The…”
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