Search Results - "Zarantonello, L."

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    Evolution of hepatic encephalopathy over time: ecological data from a tertiary referral centre for hepatology by Mangini, C., Zarantonello, L., Formentin, C., Giusti, G., Angeli, P., Montagnese, S.

    Published in Digestive and liver disease (01-01-2023)
    “…Few data on hepatic encephalopathy (HE) over time are available, thus our aim was to study its evolution in patients with varying degree of HE on first…”
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    Journal Article
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    The impact of event marketing on brand equity: The mediating roles of brand experience and brand attitude by Zarantonello, Lia, Schmitt, Bernd H.

    Published in International journal of advertising (01-01-2013)
    “…Can event marketing contribute to brand equity? A field study with consumers participating in different types of events (trade shows, street events, pop-up…”
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    Journal Article
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    Using the brand experience scale to profile consumers and predict consumer behaviour by Zarantonello, Lia, Schmitt, Bernd H

    Published in The journal of brand management (01-06-2010)
    “…Marketing academics and practitioners have acknowledged that consumers look for brands that provide them with unique and memorable experiences. As a result,…”
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    Journal Article
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