Search Results - "Yudanegara, Aditya"

SOCIAL MEDIA'S IMPACT ON CARDIGAN SHOPPING: TRUST, CONNECTION, AND QUALITY MATTER by Yudanegara, Aditya

“…This study aims to analyze the effect of social media interaction on cardigan purchase behavior, with a specific focus on customer relationship management,…”
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Eco-Innovation Adoption in Emerging Markets: Analyzing Managerial and Environmental Factors in Indonesian SMEs by Fansuri Munawar, Keni Kaniawati, Rini Handayani, Andhi Sukma, Aditya Yudanegara, Sri Wiludjeng SP

“…Purpose — This study examines the influence of managerial and environmental factors on the adoption of eco-innovation practices to improve business…”
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Beans, Brands, and Beyond: Exploring the Impact of Social Dynamics on Coffee Shop Purchases in Bandung by Andhi Sukma, Fansuri Munawar, Aditya Yudanegara, Keni Kaniawati, Rini Handayani, Sri Wilujeung SP

“…This study examines the influence of brand image, lifestyle and social class on customers' purchasing decisions in the competitive coffee shop industry in…”
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