Search Results - "Yuan, Denghua"

Managing the product-harm crisis in the digital era: The role of consumer online brand community engagement by Yuan, Denghua, Lin, Zhibin, Filieri, Raffaele, Liu, Ran, Zheng, Mengqin

“…This research examines the influence of consumer online brand community engagement (OBCE) at a time of product-harm crisis on consumers’ cognitive responses…”
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What drives consumer knowledge sharing in online travel communities?: Personal attributes or e-service factors? by Yuan, Denghua, Lin, Zhibin, Zhuo, Ran

“…Consumer voluntary sharing of e-service knowledge in an online community is of great value to both business and consumers. This study develops and tests a…”
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Sorry seems to be the hardest word: consumer reactions to self-attributions by firms apologizing for a brand crisis by Yuan, Denghua, Cui, Geng, Lai, Lei

“…Purpose When apologizing for a brand crisis, self-attribution by a business inevitably affects consumer attitude and behavior. The purpose of this study is to…”
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Linking perceived organizational support with employee work outcomes in a Chinese context: Organizational identification as a mediator by Shen, Yimo, Jackson, Todd, Ding, Cody, Yuan, Denghua, Zhao, Lei, Dou, Yunlai, Zhang, Qinglin

“…•The POS-outcomes relations are mediated by organizational identification.•We explored the POS-outcomes relations by using Chinese samples, rather than western…”
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How manufacturer brand erosion shapes consumer assortment perceptions by Li, Chunyu, He, Yongfu, Peng, Ling, Yuan, Denghua

“…Purpose Recently, the popularity of store brands has resulted in some manufacturer brands being removed from shelves. The current literature lacks empirical…”
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