Search Results - "Youn Kyung Kim"

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  1. 1

    The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic by Ki, Chung‐Wha ‘Chloe’, Kim, YounKyung

    Published in Psychology & marketing (01-10-2019)
    “…We explore the mechanism through which social media influencers (SMIs) persuade consumers to adopt brands. Guided by the influence framework, we propose and…”
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    Journal Article
  2. 2

    Emotional branding speaks to consumers’ heart: the case of fashion brands by Kim, Youn-Kyung, Sullivan, Pauline

    Published in Fashion and textiles (01-12-2019)
    “…In this highly competitive market, fashion brands struggle to distinguish themselves to increasingly apathetic consumers. To become more competitive, fashion…”
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    Journal Article
  3. 3

    Theory of Virtue Ethics: Do Consumers' Good Traits Predict Their Socially Responsible Consumption? by Song, So Young, Kim, Youn-Kyung

    Published in Journal of business ethics (01-11-2018)
    “…Drawing upon the theory of virtue ethics, this study builds a decision tree predictive model to explore the anticipated impact of good traits (i.e., virtuous…”
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  4. 4

    Pleasure and guilt: how do they interplay in luxury consumption? by Ki, Chungwha, Lee, Kangbok, Kim, Youn-Kyung

    Published in European journal of marketing (01-01-2017)
    “…Purpose This paper aims to examine, building upon affect balance theory, whether the two modes of luxury consumption, conspicuous consumption (CC) and style…”
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  5. 5

    Third Space, New Ethnic Identities, and Possible Selves in the Imagined Communities: A Case of Korean Heritage Language Speakers by Kim, Youn-Kyung

    “…The Korean heritage language (HL) speakers exercised their agency to speak Korean HL, and transformed their ambivalent language experiences, caused by the…”
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  6. 6

    The store-as-a-brand strategy: The effect of store environment on customer responses by Kumar, Archana, Kim, Youn-Kyung

    Published in Journal of retailing and consumer services (01-09-2014)
    “…Despite their significance within the apparel industry, retailers selling just their own brand of apparel (single-brand apparel retailers) have not been…”
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  7. 7

    Online Reviews of Restaurants: Expectation-Confirmation Theory by Lee, Jinha, Kim, Youn-Kyung

    “…Today, consumers' engagement in the restaurant culture is defined by their involvement in posting online reviews. Drawing upon expectation-confirmation theory…”
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    Factors affecting stickiness and word of mouth in mobile applications by Kim, Seeun, Baek, Tae Hyun, Kim, Youn-Kyung, Yoo, Kyunga

    “…Purpose The purpose of this study is to investigate user perceptions of mobile app characteristics and interrelationships among identified mobile app…”
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  10. 10

    Proactive versus reactive apparel brands in sustainability: Influences on brand loyalty by Park, Hyejune, Kim, Youn-Kyung

    Published in Journal of retailing and consumer services (01-03-2016)
    “…Building on the literature in brand loyalty and sustainable consumption of apparel, this study compares the loyalty formation mechanism between sustainable…”
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  11. 11

    Tattooed Individuals in a Community: Motivations and Identities by Frankel, Sarah, Childs, Michelle, Kim, Youn-Kyung

    Published in Deviant behavior (03-04-2023)
    “…Expounding upon social identity theory and the extended self-concept, this study examined the role of individuals' motivations to get tattooed and their…”
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  12. 12

    Older consumers' Tv home shopping: Loneliness, parasocial interaction, and perceived convenience by Lim, Chae Mi, Kim, Youn-Kyung

    Published in Psychology & marketing (01-08-2011)
    “…This study examined factors that affect consumer satisfaction with TV shopping by investigating both convenience‐ and emotion‐related variables. Data were…”
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  13. 13

    Retinoic acid regulates pyruvate dehydrogenase kinase 4 (Pdk4) to modulate fuel utilization in the adult heart: Insights from wild‐type and β‐carotene 9′,10′ oxygenase knockout mice by Holloway, Chelsee, Zhong, Guo, Kim, YounKyung, Ye, Hong, Sampath, Harini, Hammerling, Ulrich, Isoherranen, Nina, Quadro, Loredana

    Published in The FASEB journal (01-09-2022)
    “…Regulation of the pyruvate dehydrogenase (PDH) complex by the pyruvate dehydrogenase kinase PDK4 enables the heart to respond to fluctuations in energy demands…”
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  14. 14

    Style consumption: its drivers and role in sustainable apparel consumption by Cho, Erin, Gupta, Shipra, Kim, YounKyung

    Published in International journal of consumer studies (01-11-2015)
    “…This study proposes style consumption (SC) as a way to foster sustainable apparel consumption. In doing so, we identify explanatory and outcome variables of SC…”
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  15. 15

    Eco‐Fashion Consumption: Cognitive‐Experiential Self‐Theory by Fu, Wei, Kim, YounKyung

    “…Drawing upon cognitive‐experiential self‐theory (CEST), this study examined how individuals’ differences in emotion‐driven dispositions (i.e., need for variety…”
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  16. 16

    Cyp1b1 directs Srebp-mediated cholesterol and retinoid synthesis in perinatal liver; Association with retinoic acid activity during fetal development by Maguire, Meghan, Larsen, Michele Campaigne, Vezina, Chad M, Quadro, Loredana, Kim, Youn-Kyung, Tanumihardjo, Sherry A, Jefcoate, Colin R

    Published in PloS one (06-02-2020)
    “…Cytochrome P450 1b1 (Cyp1b1) deletion and dietary retinol deficiency during pregnancy (GVAD) affect perinatal liver functions regulated by Srebp. Cyp1b1 is not…”
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  17. 17

    Why do we feel bored with our clothing and where does it end up? by Kwon, Theresa Anna, Choo, Ho Jung, Kim, YounKyung

    Published in International journal of consumer studies (01-01-2020)
    “…Boredom reflects the dynamic nature of consumer tastes and preferences. Understanding the role of boredom in clothing disposal is of particular importance…”
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  18. 18

    Shopping value orientation: Conceptualization and measurement by Kim, Youn-Kyung, Lee, Min-Young, Park, Soo-Hee

    Published in Journal of business research (01-01-2014)
    “…Consumers exhibit diversified shopping value in a highly competitive retail environment, which entails investigating multiple dimensions of consumer shopping…”
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  19. 19

    Motivations and Experiences of Whitewater Rafting Tourists on the Ocoee River, USA by Beckman, Eric, Whaley, Jeremy E., Kim, YounKyung

    “…This study explored the relationships that adventure motivations have with adventure experiences (i.e. emotional response and place attachment) and behavioral…”
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  20. 20

    Indian consumers' purchase intention toward a United States versus local brand by Kumar, Archana, Lee, Hyun-Joo, Kim, Youn-Kyung

    Published in Journal of business research (01-05-2009)
    “…This study of Indian consumers examines the effects of individual characteristics (i.e., consumer's need for uniqueness and attitudes toward American products)…”
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