Search Results - "Yang, Charles Yu"
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Silence is golden? Mitigating different types of online firestorms of Fortune 100 corporations on Twitter
Published in Public relations review (01-12-2023)Get full text
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Collective empowerment and connective outcry: What legitimize netizens to engage in negative word-of-mouth of online firestorms?
Published in Public relations review (01-06-2024)“…Situated within the context of online firestorms on Chinese social media platforms, this study combines crisis communication literature and connective action…”
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Journal Article