Search Results - "Wyer, Robert S."

The Influence of Social Crowding on Brand Attachment by HUANG, XUN (IRENE), HUANG, ZHONGQIANG (TAK), WYER, ROBERT S.

“…Feeling crowded in a shopping environment can decrease consumers’ evaluations of a product or service and lower customer satisfaction. However, the present…”
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Cross-Cultural Differences in the Refusal to Accept a Small Gift: The Differential Influence of Reciprocity Norms on Asians and North Americans by HAO SHEN, FANG WAN, WYER, Robert S

“…Asians are more likely than North Americans to refuse a small gift that is offered to them by a casual acquaintance. Five experiments confirmed this difference…”
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Hunger promotes acquisition of nonfood objects by Xu, Alison Jing, Schwarz, Norbert, Wyer, Robert S.

“…Hunger motivates people to consume food, for which finding and acquiring food is a prerequisite. We test whether the acquisition component spills over to…”
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The Role of Relationship Norms in Responses to Service Failures by Wan, Lisa C., Hui, Michael K., Wyer, Robert S.

“…A friendly relationship with a service provider can sometimes decrease the negative feelings that consumers experience as the result of a service failure…”
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Actors Conform, Observers React: The Effects of Behavioral Synchrony on Conformity by Dong, Ping, Dai, Xianchi, Wyer, Robert S.

“…Engaging in synchronous behavior can induce a more general disposition to copy others, which increases the tendency to conform to others' preferences in an…”
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Package size and perceived quality: The intervening role of unit price perceptions by Yan, Dengfeng, Sengupta, Jaideep, Wyer, Robert S.

“…This research examines how package size can influence quality judgments for packaged goods, and also identifies a price-based mechanism for the observed…”
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The Effect of Mind‐Sets on Consumer Decision Strategies by Xu, Alison Jing, Wyer Jr, Robert S.

“…When consumers consider their preference for one of a set of products without having decided whether or not they want to buy something, they develop a…”
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Does the distance between us matter? Influences of physical proximity to others on consumer choice by Xu, Jing, Shen, Hao, Wyer, Robert S.

“…Individuals’ physical closeness to one another can either increase or decrease their preference for distinctive products. When individuals perceive their…”
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Puffery in Advertisements: The Effects of Media Context, Communication Norms, and Consumer Knowledge by Xu, Alison Jing, Wyer, Robert S.

“…Ads often contain puffery—product descriptions that purport to be important but actually provide little if any meaningful information. Consumers’ reactions to…”
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Warmth and conformity: The effects of ambient temperature on product preferences and financial decisions by Huang, Xun (Irene), Zhang, Meng, Hui, Michael K., Wyer, Robert S.

“…Comfortable ambient temperatures can influence consumer preferences for conformity. The results of three laboratory experiments suggest that warm (vs. cool)…”
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The Comparative Mind-Set: From Animal Comparisons to Increased Purchase Intentions by Xu, Alison Jing, Wyer, Robert S.

“…Stimulating people to state a preference for one of two commercial products can increase their willingness to purchase not only one of these products, but also…”
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Effects of Self-Relevant Perspective-Taking on the Impact of Persuasive Appeals by Hung, Iris W., Wyer, Robert S.

“…Donation appeals often describe the situations that confront victims of misfortune and advertisements for consumer products often show people using the…”
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Shaping Consumer Imaginations: The Role of Self-Focused Attention in Product Evaluations by HUNG, IRIS W., WYER, ROBERT S.

“…Consumers' attraction to a product can often be based on the subjective reactions that they imagine they would have if they personally used it. Three…”
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Looking Forward and Looking Back: The Likelihood of an Event's Future Reoccurrence Affects Perceptions of the Time It Occurred in the Past by Si, Kao, Wyer, Jr, Robert S, Dai, Xianchi

“…Past events are perceived to be temporally more distant when they are unlikely rather than likely to reoccur in the future. This can be because (a) future…”
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The Illusion of Saving Face: How People Symbolically Cope With Embarrassment by Dong, Ping, Huang, Xun (Irene), Wyer, Robert S.

“…People who feel embarrassed are often motivated to avoid social contact—that is, to hide their face. At the same time, they may be motivated to restore the…”
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Effects of Temporal Distance and Memory on Consumer Judgments by Kim, Yeung‐Jo, Park, Jongwon, Wyer Jr, Robert S.

“…Once a product has been evaluated for use, the circumstances can change and it must be reevaluated for use at a different time. Four experiments investigated…”
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The role of goal-generalization processes in the effects of grounded procedures by Wyer, Robert S

“…This commentary provides an interpretation of the effects of grounded procedures in terms of the goal-generalization processes involved in coping with negative…”
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Consumers' Reactions to a Celebrity Endorser Scandal by Fong, Candy P. S., Wyer Jr, Robert S.

“…ABSTRACT This research examined the impact of a widely publicized celebrity scandal on consumers’ attitudes toward the involved celebrities and the products…”
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Does Loving a Brand Mean Loving Its Products? The Role of Brand-Elicited Affect in Brand Extension Evaluations by Yeung, Catherine W. M., Wyer, Robert S.

“…Three studies examine the influence of brand-elicited affect on consumers' evaluations of brand extensions. When a brand spontaneously elicits affective…”
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Brand Synergy Effects in Multiple Brand Extensions by Shine, Byung Chul, Park, Jongwon, Wyer, Robert S.

“…Three experiments demonstrate that the simultaneous introduction of two brand extensions can have a positive influence on their evaluations independently of…”
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