Search Results - "Wood, Michelle L. M."

Rethinking the Inoculation Analogy: Effects on Subjects With Differing Preexisting Attitudes by Wood, Michelle L. M.

“…Inoculation messages employed in past studies have been consistently preventative. Yet, if inoculation strategies are to be used in mass media campaigns,…”
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Increased Persuasion Knowledge of Video News Releases: Audience Beliefs About News and Support for Source Disclosure by Nelson, Michelle R., Wood, Michelle L. M., Paek, Hye-Jin

“…Video news releases (VNRs) have been criticized when they are used within a newscast without source disclosure because they violate ethical codes related to…”
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Social Utility Theory: Guiding Labeling of VNRs as Ethical and Effective Public Relations by Wood, Michelle L. M., Nelson, Michelle R., Atkinson, Lucy, Lane, Julie B.

“…Social utility theory suggests that labeling video news release (VNR) source material is the ethical decision ( Wulfemeyer & Frazier, 1992 ), yet the…”
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Female News Professionals in Local and National Broadcast News During the Buildup to the Iraq War by Armstrong, Cory L., Wood, Michelle L. M., Nelson, Michelle R.

“…This study examines gender representation of news professionals within broadcast news. Using a gender model, the development of female news professionals is…”
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Tonight's Top Story: Commercial Content in Television News by Wood, Michelle L. M., Nelson, Michelle R., Cho, Jaeho, Yaros, Ronald A.

“…While marketers look for creative ways to promote products on television, critics suggest the integrity of television news is being compromised by commercial…”
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Expertise and prior attitude: Exploring new moderators in the context of inoculation research by Wood, Michelle L. M

“…Inoculation messages employed in past studies have been consistently preventative. Yet, if inoculation treatments are to be used in mass media campaigns,…”
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