Search Results - "Wisker, Zazli Lily Lily"

The effect of fake news in marketing halal food: a moderating role of religiosity by Wisker, Zazli Lily

“…Purpose This study aims to explore how consumers process and respond to fake news on halal food in a Muslim-majority country. The study hypothesises that fake…”
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Marketing mobile payment to baby boomers during COVID-19 pandemic: The role of emotional appeal, advertising creativity and perceived value by Wisker, Zazli Lily

“…Although mobile payment has long been introduced worldwide, adopting the system in the retailing industry among baby boomers has been slow. This study aims to…”
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Marketing a Destination Brand Image to Muslim Tourists: Does Accessibility to Cultural Needs Matter In Developing Brand Loyalty? by Wisker, Zazli Lily, Kadirov, Djavlonbek, Nizar, Jithin

“…Worldwide, Muslim travelers are expected to be worth more than US$450 billion by 2026. Ignoring Muslim tourists would be a missed opportunity for any country’s…”
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Examining relationship quality in e-tailing experiences: a moderated mediated model by Wisker, Zazli Lily

“…PurposeThis study aims to understand the relationships among relationship quality, repurchase intention, word-of-mouth and the moderation effect of the loyalty…”
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Modelling P2P Airbnb online host advertising effectiveness: the role of emotional appeal information completeness creativity and social responsibility by Wisker, Zazli Lily, Kadirov, Djavlonbek, Bone, Catherine

“…Purpose This study aims to examine the factors that influence peer-to-peer online host advertising effectiveness (POHAE). The study posits that POHAE is a…”
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Hotel branding and COVID-19 managed isolation and quarantine (MIQ) facilities: consequences and lessons learnt by Wisker, Zazli Lily, Morgan, Zoe

“…Purpose This study aims to understand the consequences of the decision by some hotels during the COVID-19 pandemic to contract their accommodation to be used…”
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The effect of fake news on anger and negative word-of-mouth: moderating roles of religiosity and conservatism by Wisker, Zazli Lily, McKie, Robert Neil

“…This study aims to explore how consumers process and respond to fake news. The study hypothesizes that fake news that induces one’s belief and values increases…”
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Inclusive marketing: Muslims’ influence on marketers' behaviour in non-Muslim majority country: evidence from New Zealand by Wisker, Zazli Lily Lily

“…Purpose Emerging public discourses on Islam and Islamophobia in Western countries have led to religious discrimination among this group. This exploratory study…”
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Emotional Intelligence – Sales Performance Relationship: A Mediating Role of Adaptive Selling Behaviour by Wisker Zazli Lily, Poulis Athanasios

“…In this study, we examined the impact of emotional intelligence on sales performance. We posited that the impact of emotional intelligence (EI) on sales…”
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Environmental orientation and employee-based brand equity in 4 to 5-star hotels by Wisker, Zazli Lily, Kwiatek, Piotr

“…The literature has been inconclusive in reporting the effect of environmental orientation on organization performance. This study hypothesises that…”
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