Search Results - "Winer, R.S"

Endogeneity in Brand Choice Models by Villas-Boas, J. Miguel, Winer, Russell S

“…Applications of random utility models to scanner data have been widely presented in marketing for the last 20 years. One particular problem with these…”
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A reference price model of brand choice for frequently purchased products by Winer, R.S

“…A brand choice model that incorporates both reference and observed prices is proposed for frequently purchased products. The model is composed of a…”
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An empirical analysis of internal and external reference prices using scanner data by Mayhew, G.E. (University of California at Berkeley, Berkeley, CA), Winer, R.S

“…Single-source yogurt data are used to examine whether both internal and external reference prices affect purchase decisions. Internal reference prices are…”
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The influence of purchase quantity and display format on consumer preference for variety by Simonson, I. (University of California, Berkeley, CA), Winer, R.S

“…We propose that what consumers buy can be systematically influenced by how much they buy. We hypothesize that, as the number of items purchased in a category…”
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