Search Results - "Wight, Kelley Gullo"

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  1. 1

    Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves by Wight, Kelley Gullo, Liu, Peggy J., Zhou, Lingrui, Fitzsimons, Gavan J.

    Published in Journal of marketing research (01-06-2024)
    “…Many consumers are caregivers and, as part of caregiving, frequently make food choices for their dependents. This research examines how food choices made for…”
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    Journal Article
  2. 2

    Secret consumer behaviors in close relationships by Brick, Danielle J., Wight, Kelley Gullo, Fitzsimons, Gavan J.

    Published in Journal of consumer psychology (01-04-2023)
    “…Although close relationships are often characterized by openness and disclosure, in the present research, we propose that there are times when individuals…”
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    Journal Article
  3. 3

    Celebrate Good Times: How Celebrations Increase Perceived Social Support by Brick, Danielle J., Wight, Kelley Gullo, Bettman, James R., Chartrand, Tanya L., Fitzsimons, Gavan J.

    Published in Journal of public policy & marketing (01-04-2023)
    “…Despite the ubiquity of celebrations in everyday life, little is known about how celebrations may contribute to consumer well-being. In the current work, the…”
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    Journal Article
  4. 4

    Does Time of Day Affect Variety-Seeking? by Gullo, Kelley, Berger, Jonah, Etkin, Jordan, Bollinger, Bryan

    Published in The Journal of consumer research (01-06-2019)
    “…Abstract Variety-seeking is a fundamental aspect of choice. But given circadian rhythms in chronobiology, might variety-seeking vary by time of day? Four…”
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    Journal Article
  5. 5

    No Bandwidth to Self-Gift: How Feeling Constrained Discourages Self-Gifting by Rifkin, Jacqueline R, Wight, Kelley Gullo, Cutright, Keisha M

    Published in The Journal of consumer research (01-08-2023)
    “…From time, to money, to energy, many consumers are feeling more constrained than ever before. One potential solution to the pervasive feeling of constraint is…”
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    Journal Article