Search Results - "Whitwell, Gregory J."
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Lost in translation: Exploring the ethical consumer intention–behavior gap
Published in Journal of business research (01-01-2014)“…Ethical consumerism is a burgeoning movement, yet ethically-minded consumers rarely purchase ethically. Understanding obstacles to ethical consumption is…”
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Why Ethical Consumers Don't Walk Their Talk: Towards a Framework for Understanding the Gap Between the Ethical Purchase Intentions and Actual Buying Behaviour of Ethically Minded Consumers
Published in Journal of business ethics (01-11-2010)“…Despite their ethical intentions, ethically minded consumers rarely purchase ethical products (Auger and Devinney: 2007, Journal of Business Ethics 76,…”
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Stakeholder Salience Revisited: Refining, Redefining, and Refueling an Underdeveloped Conceptual Tool
Published in Journal of business ethics (01-09-2011)“…This article revisits and further develops Mitchell et al.'s (Acad Manag Rev 22(4): 853-886, 1997) theory of stakeholder identification and salience…”
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Why Do Customers Get More Than They Need? How Organizational Culture Shapes Product Capability Decisions
Published in Journal of marketing (01-01-2013)“…The capability level of a product that a firm provides to a customer is an important marketing decision. In the extant literature, the normative heuristic for…”
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How can a shareholder value approach improve marketing's strategic influence?
Published in Journal of business research (01-04-2005)“…For many marketers, the world of corporate finance, and shareholder value in particular, remains a peripheral issue. Accordingly, marketing's influence at the…”
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Country‐of‐origin contingencies: Competing perspectives on product familiarity and product involvement
Published in International marketing review (01-01-2008)“…Purpose This study was undertaken to clarify how product familiarity and product involvement can moderate the importance that consumers place on COO image when…”
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Manifest conflict, customer orientation and performance outcomes in international buyer-seller relationships
Published in The Journal of business & industrial marketing (01-01-2017)“…Purpose The purpose of this paper is to test the impact of manifest conflict on performance outcomes. In particular, this paper aims to examine the moderating…”
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Country-of-origin contingencies
Published in International marketing review (18-07-2008)“…Purpose - This study was undertaken to clarify how product familiarity and product involvement can moderate the importance that consumers place on COO image…”
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The halo model of origin images: Conceptualisation and initial empirical test
Published in Journal of consumer behaviour (01-07-2013)“…ABSTRACT National origin has gained importance as a marketing tool for practitioners to sell their goods and services. However, because origin‐image research…”
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Technological turbulence, supplier market orientation, and buyer satisfaction
Published in Journal of business research (01-08-2011)“…The channel literature suggests that building a close relationship with key partners is one of the key strategies that channel members use to overcome the…”
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Social capital, customer service orientation and creativity in retail stores
Published in Journal of business research (01-11-2006)“…This paper argues that the structural, relational and cognitive dimensions of social capital within retail stores provide an insight into the antecedents of…”
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Marketing's reputation and influence in the firm
Published in Journal of business research (01-03-2012)“…This study examines whether or not marketing's influence in the firm is fundamentally a reputation issue. Based on a sample of 122 senior executives of…”
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Buyer satisfaction with relational exchange across the relationship lifecycle
Published in European journal of marketing (31-07-2007)“…Purpose - This paper aims to explore how relational constructs (total interdependence, trust, commitment, cooperative norms and conflict) impact the buyer's…”
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Schools of Thought in Organizational Learning
Published in Journal of the Academy of Marketing Science (01-12-2002)“…This article attempts to bring coherence to the diversity that characterizes organizational learning research. It argues that organizational learning is…”
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Stock analysts' assessments of the shareholder value of intangible assets
Published in Journal of business research (01-01-2007)“…Marketing decisions create intangible assets. In the absence of formal intangible asset value reporting structures, the stock analyst acts as an independent…”
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Export planning orientation and its antecedents: Evidence from exporting IT products
Published in Journal of business research (01-12-2007)“…There is strong support in the export literature for a positive relationship between export planning and export performance. However, little is known about the…”
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Heuristics revisited: implications for marketing research and practice
Published in Marketing theory (01-06-2008)“…The marketing literature has devoted limited attention to the nature and scope of heuristics in marketing theory development and in marketing-related…”
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Power and marketing
Published in Journal of strategic marketing (01-12-2004)“…This paper argues that research on power has suffered from fragmentation and limited convergence, and that the application of power theory in marketing has…”
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Countryoforigin contingencies
Published in International marketing review (18-07-2008)“…Purpose This study was undertaken to clarify how product familiarity and product involvement can moderate the importance that consumers place on COO image when…”
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International Marketing Research
Published in International Marketing Review (01-12-2001)“…International Marketing Reserach by V. Kumar, is reviewed…”
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